If you have a brick-and-mortar auto detailing shop there are emerging avenues you should be leveraging in addition to your email marketing campaign. Foursquare is one of these emerging avenues. The basic idea is that your customers and prospects “check in” at places (businesses, office buildings, parks, etc) it could be anything, and their friends can see where they are. In addition to friends on their Foursquare network, they can dual-post their location to Facebook too. Foursquare gives local businesses the opportunity to market to people who are in their vicinity. Being that you own a local auto detailing shop, you will encourage your customers and prospects to “check in” and they earn points for discounts off of the auto detailing services that you offer.
They key to success here is having a clear goal and matching both the value of the offer and the amount of check-ins required. Your offer should be to attract not only repeat customers but to create a spectacular offer for new customers to walk through your door and check in. Now the social acquisition cycle begins with these new customers and their friends. Great brands are built on great experiences. Auto detailing expertise, and great customer service really matters. Your best customers will earn badges and someone will even be the “mayor” of your auto detailing business. Businesses like Starbucks have done a great job with this and so can you.
