If you’re still running your auto detailing business without the benefit of a social utility like Facebook, you’re just discarding your marketing potential. That’s because the mindset required to sell your services successfully in a social setting has changed dramatically in the last dozen years or so.

In the past, traditional marketing, advertising and sales often relied on a barrage of leaflets, newspaper advertising and an in-your-face pitch that sometimes resulted in new customers. But in this age of online marketing, utilizing such social networking sites like Facebook means that establishing credibility and trust and building relationships take precedence over relentlessly pushing your services. On social sites, your business is rewarded through positive word-of-mouth advertising and referrals — not loud assertions about the wonderfulness of your detailing prowess.

In fact, such bombastic ballyhooing can backfire. You certainly don’t want to employ those archaic advertising ploys on a Facebook Page, where members can take offense and spread their displeasure far and wide on the vehicle of negative publicity. That’s something you definitely want to avoid.

What we’re presenting here is an argument in favor of utilizing all that Facebook has to offer your auto detailing business, despite what might be an unsubstantiated bias on your part about how to properly market and engage with your potential customers. We’re also going to introduce you to features designed specifically for these purposes, and provide tips on how to market and engage most effectively on Facebook.

Let’s begin by talking you into the business case for Facebook. Suppose we told you that  Continue reading…