Archived Blog Posts for car detailing business

Operating as a mobile auto detailer can be very lucrative. People today are just too busy to take their car to someone and leave it there perhaps for the entire day. They may have problems finding someone to drop them off or pick them up or they simply just do not want to sit around for hours in a waiting room. Having a mobile auto detailing business allows you to go right to the customer’s home or work place. The mobile auto detailing business owner is has a lower overhead and start-up costs are usually more affordable.

Mobile detailers usually operate their detailing business out of a van, pick-up truck, trailer or cube truck. If you decide to go with a van it should be used, white, at least a ½ ton model (2500) and not showing a lot of wear on the outside. Never buy new when starting out. You can get a half decent pre owned van with still a lot of life in it for under $5K. Be sure you get commercial insurance for the vehicle, because you will be using it for business purpose. You should be able to fit everything in the van. Be sure you letter it up good or even wrap it, to make it noticeable.

You may also want to consider a good used cube truck, or a reconditioned U Haul truck would be perfect! There is lots of room on the sides and back panels to advertise your business and the services you provide. If you make it look good it will stand out and get noticed. Plus there is a ton of room inside for your detailing equipment and supplies. Keep in mind you will need a pressure washerwater tankcarpet extractor, plus a high speed buffer and orbital polisher. It’s a good idea to purchase about 4 or 5 large plastic bins to keep your detailing chemicalspolishesapplicatorsdetail towelsdetailing brushes and other miscellaneous auto detailing tools stowed and secure. If you are going to operate your mobile detailing business close to a large body of water like a lake, river or ocean you must be sure you are not allowing your wash water to be discharged into any storm drain. Detail King offers eco friendly low pressure washerscar wash water containment mats and water reclaim system so you can operate your business and be compliant with your city’s car washing regulations.

If you already have a pickup truck then considering a mobile detailing trailer or mobile car wash trailer may be a no brainer. Detail King carries 4 different models on enclosed and open bed trailers with various equipment options. The bed of the pickup truck can be used to store your bins, which contain your supplies and detail tools. You may want to consider installing a fiberglass lid or tonneau cover on the bed of your truck to keep the contents protected against the elements and theft. Open bed mobile detailing trailers typically consist of a commercial grade pressure washer, water tank, 50′ of pressurized hose and a generator to operate the power tools and vacuum. A 60 or 90 gallon water tank is all you really need unless you plan on doing commercial fleet washes, then you may want to consider a 200 or 300 gallon tank. You may also want to consider using a vapor steamer to assist with interior and exterior car cleaning. If you plan on using your personal pickup truck for business and also pull a trailer be sure to let your insurance company know you need a quote on a commercial policy. See if your insurance company can also insure the business by offering you an umbrella policy that would cover the vehicle, the trailer and its contents and the vehicles that you are working on.

You can establish weekly accounts at office building and business industrial parks where you are there the same day and time every week. You will find that there are many individuals that want their vehicles washed weekly and even detailed monthly or bi monthly. Work with the property managers of these office buildings to allow you on their property to serve their tenants. Your services may be an added benefit for the property management company to offer their tenants. You must be reliable and do outstanding work on every vehicle, every day! Operating mobile has advantages of running your detailing business out of a shop because you can take your “show on the road” and practically go anywhere to make money. Be sure you acquire the proper permits in the municipalities that you work in. And always get permission from the office building management if a customer requested your services directly from you. You may need $1,000,000.00 worth of general liability insurance to set up on some of these office building properties, so get a quote for that amount when shopping for insurance. General Liability insurance (slip and fall) does not cost that much, but you need it in case a customer get injured by possibly tripping over a cord or hose.

If you live in a climate where the temperatures never really get too cold then you can provide your mobile auto detailing services year-round. If you reside in the northeast for example you may want to rent a bay in a car wash or some other auto type shop (car repair shop, lube business, tint shop, etc.) for the winter months. Some detailers operate out of other states for the winter months like Florida or California and build up a diversified clientele for 4-5 months out of the year. Many smart mobile detailers bank enough money during the good weather so they don’t have to work too hard during the winter. But what they actually do is work on obtaining new business by attending networking events, chamber of commerce meetings, cultivating their territory and setting up accounts with office building and condo complexes.

Every car on the road is a potential car detail for your business! From the little old lady from Pasadena to the high powered corporate CEO. They all need your services, you just need to provide a service that is affordable for that little old lady and a program for the CEO that wants his Mercedes washed weekly and detailed every month. Set up the services, determine the pricing and cultivate the various niches. Before you know it you may have acquired numerous commercial accounts and retail customers that are booking appointments with you on a regular basis. Also as your business grows and your customer base increases with volume you may need to roll out another mobile unit. But let me caution you, do not make that move too early and only have someone operating that second unit that has been working with you for a long time and someone that you can trust with your customers and their automobiles.

If you are serious about starting a mobile detailing or mobile car wash business you should really consider attending a Detail King Training Seminar. We teach you what you need to know about starting, operating and growing an auto detailing business. We have been doing this since 1999 and can be a great business partner to assist you with taking your current detailing business to the next level. Tip #7 will discuss how important it is to be trained properly not on for the hands-on detailing side of your business but also for the business side!

Remember who is really responsible for paying the bills! – The answer is Your Customers… Doing the job right the first time is critical; it will bring you repeat business and referrals. Remember the old “2 to 8” Rule? For every good job that you do your customer will tell at least 2 people, for every bad job that you do you customer will tell at least 8! Well now with the Internet and web sites like Yelp.com your customers send praise and criticism to the masses with only a few “clicks.” If you do not understand how imperative it is to do high quality work you should not be involved with any service-oriented business. If you do understand the importance of doing great work then you should thrive! Be sure to use all the tools that the Internet and relevant social media channels have to offer.

Know your business: Mistakes can cost you money and your best customers. Experience develops trust and makes a lasting impression. As your customer base increases you will acquire repeat business and referral business. Keep your customers happy and spend a few extra minutes. Those extra minutes can go a long, long way. For example if you are only providing a hand- wash and vacuum but observe that your customers vehicle may need a stain removed from the carpet, or minor tar splatter removed from a quarter panel, do it for free! These quick fix services can go a long way and keep you customers coming back. Provide them the very best “value.”

Follow up the next day: Be sure to send a follow up email containing a short survey to your customer asking them for their feedback about the detailing service you provided. If you do not have a survey system and if a customer was unhappy, studies show they simply just will not purchase again from you, and you will never know why. If you think you have “earned” the right to ask for a referral or two now is the time to do so. If the referrals they provide you convert into appointments for you then be sure to thank your customer and offer them a complimentary hand car wash. This will go a long way with most people.

Attitude makes all the difference: All employees should be considerate, patient, honest in their opinions, and above all listen to the customer’s needs. Look professional, a polo shirt, lab coat, or apron can advertise your business name. In colder months have sweatshirts printed with your company name on the front and back with your logo. To be professional you must also look professional. Don’t wear shirts advertising your favorite rock band or wear ball caps showing off your favorite beer! Be clean, well groomed, clean shaven. Brush your teeth, be sure your breath is pleasant, and smile. Always look your customers directly in the eye. Having a company dress code for your business will surely separate you from most of your competition.

Make your customer’s visit is a pleasant experience: If you have a retail location, keep your shop, waiting area, and rest rooms clean and immaculate. Be sure to have comfortable seating, pleasant aromas in the waiting area, reading material like popular magazines and possibly even a television to watch. Offering WIFI and comfortable seating will keep your customer happy and the ability to catch up with their emails. If you operate a mobile detailing or car wash business, your vehicle and trailer should always be visibly clean, and tires should always be dressed. Remember you and your vehicle are the “walking and rolling billboard.” Make every impression a favorable lasting one. Your mobile rig should stand out and be noticed.

Educate your customers: Explain and demonstrate the difference between high-quality service and the average “Ho-Hum” detail. Review step by step what you will do for the service they are inquiring about. Always show your customers the features and benefits of your services. Features are nothing without the benefit of the service. Tell your customers why they should consider you – what makes your company different. Never, ever, talk poorly about a competitor. If you do your selling presentation correctly your competitors name will never even be mentioned. If you attend the Detail King training seminar program upon graduation you will be awarded a diploma. Be sure you make your diploma visible in your shop and publish it on your facebook page and or web site. Advise your customer s that you have been educated with how to perform the services that you are providing them.

Go the extra mile: Give your customers more than they expect. Offer an occasional service to a good customer at no cost. Offer a complimentary service at no cost with a full detail. This will help ensure that your customer will tell everyone about how great your service is.

Encourage money saving maintenance programs: Not only will this develop repeat customers, but it retains a high resale value on their vehicles. VIP plans are very popular with up-scale customers. After the detail offer them hand washes and hand washes with express paint protection and glamour services by using our Final Touch Ultra express spray wax or Aqua Seal which is a wet surface polymer sealant. You can convert a basic car wash into making extra $$$ while keeping your customers vehicle’s standing tall year round! You can also offer VIP plans and offer cosmetic detailing services every month, bi monthly, and quarterly. If your customers are informed about the maintenance services you offer and you do a good job the first time you will surely build a substantial customer base.

Keep in touch: A Thank You Card or a telephone follow-up call will impress just about anyone. Ask them how they liked their detail. Make the call 1 day after you performed the detail. Always ask for a few referrals. If your customer has a concern about the detail you just did, fix the problem right away! Having a customer database and keeping it updated is crucial. When obtaining your customer’s contact information be sure to get their email address and ask them if it is OK to email them your company’s latest news and specials from time to time. Keeping your name in front of them will help secure repeat business and referrals for you. You can also email your customer a reminder 30 days before their next detail is due, and then again in 1-2 weeks. Tip #5 will discuss how to use social media to help brand your auto detailing business.

Select a Descriptive, Easy-to-Remember Name for Your Business:  A great name is the first step to success. Don’t leave the public guessing. Include a brief description of what you do or what you specialize in. You should check with your county or state to see if the name you want to use is available. Before you reserve your business name be sure to visit Godaddy.com and see if the domain name has already been reserved or being used by someone else. If the “.com” web site domain name has been taken you may want to consider choosing another business name that still is available. Your web site, if properly constructed, promoted and maintained can be a gold mine for generating customers on a regular basis.

Develop a Professional Logo: Your logo is your brand. It identifies your company as unique, different and compelling – all reasons the consumer should choose you over the other guys. The logo of a company establishes its credibility and provides an image the public can become familiar with. Branding your business with an interesting and easily identifiable logo will create loyalty from your customers and keep them coming back. Your logo can communicate values and ideas, even the personality of your business. You want your customers to have complete confidence in you. Confidence will lead to establishing credibility for your business.

A logo is the first step in your endeavor to build credibility with new prospects and your customers. A company without a logo will raise doubts and negative feelings, which is the opposite of what you want to accomplish. A clear and consistent logo sends a message of stability to your consumers, earning their trust. A quality logo announces that your business is legitimate and professional. Organizations without a logo run the risk of appearing unstable. You should place your logo on all of your advertising materials including service menus, flyers, business cards, letterhead, envelopes, invoices, web site, Facebook page and any promotional items.

Create a Service Menu: Imagine how long it would take to get your meal at a restaurant if your server had to tell you everything that was available back in the kitchen. In addition to describing the meal options, your waiter would have to give you prices and brief explanations of the food offerings. A menu speeds up the process and resolves most of the initial questions about what’s available and how it will taste. Same holds true for your auto detailing business. It’s most important that your auto detailing service menu be a tangible document that includes a complete list of your services, along with the price for each service. Visible somewhere on the cover of your service menu should be your company name and logo, along with your phone number.

Inside the service menu is where you should find a list of your services. And along with all of the packages you list, be sure to add a brief description of each service. You can describe the “features” of your services by using bullets, but be sure to have a short summary paragraph below the bullets to discuss the benefits of the “features.” Your service menu should be divided into sections displaying Exterior Detailing Services, Interior Detailing Services, Express Detailing Services, Value Detailing Packages, Sell Your Car Package, New Car Protection Package and an ala carte menu. Be sure to only print price ranges and the actual price is based on size and condition. We offer several CD’s with professionally designed templates for service menus and promotional flyers that can be easily customized and branded for your business.

Hand out Business Cards: Being in business is a tough game. It’s a competitive industry with many opponents. One of the most used tools of the business world is the business card. They are exchanged at any occasion. With so many business cards in the arena, it’s critical to have one that will stand out among all the rest. A business card can convey numerous things. It can simply be used as a way to quickly and easily hand out contact information. It can, however also be a very effective marketing tool for your detailing business. Prior to designing a business card, it is necessary to identify the goal you would like to achieve with your business card. It can be an identity marker, a marketing tool, or a way to make you stand out from your competition. Having an objective for your business card will help keep you from making it too “busy” and therefore less memorable. The most important information includes: your business name, company logo, tag line, your name, phone number, e-mail address, web site and your most important social media page address.

If you have a shop rather than being a mobile operator then your address should be included. When designing a business card, you want to be sure take advantage of all available space to the fullest potential; this includes the back. On the back of the business card you may have a QR code that connects to your web site, space for date and time of appointment and even list your popular services. Your business card may possibly be the first impression people will have of your business. You don’t want to have a business card that appears to be less than professional. Some will say that you want the feel of your card to stand out. Use a heavier grade of paper card stock bond and don’t print business cards from your home computer. They may send the wrong message especially to your higher-end prospects. Anytime I hand out a business card I ask for one back and then enter that person’s information into a database of either hot prospects or past customers and follow up by a phone call or send an email. Detail King offers a professional logo and business card development package

Send Out Periodical E Mails: It is imperative to ask for your prospects and customers email addresses. Proper email follow up is crucial to your success. Sending out an occasional email blast will keep your name in front of your prospects and customers. Inform your subscribers of any special promotions or new services that you will be offering. You should send out email blasts to your prospects and customers one to two times per month. Using services like constantcontact.com will enable you to “segment” your lists into prospects and into customers. You will want to segment your base so you can make the offers a little different to both lists (prospects and customers). Constant Contact will furnish you with statistics for each e mail that you send out so you can see how many subscribers actually opened it up and also clicked on any links you may have had within the content of the email. Services like Constant Contact offer several templates and the ability for you to include your logo and promote your brand very professionally. You can also put a code on your home page to allow potential customers to request more information about your detailing business.

You must always portray a professional image and the information published above in this newsletter is very basic components for branding and promoting your business. But even though basic, must be practiced and made standard procedure so you can acquire new business and get repeat customers. In a few days we will publish Tip #4 which will discuss how to obtain Repeat Business. Repeat business = Reoccurring revenues!

Tailor your detailing business to meet the needs of the local customer base. You may operate your business in an area where offering a mobile service or pick-up and delivery would be very beneficial to your customers. Study your community each hour spent on research can equal a year of success. You will need to develop a business plan so you will have a road map to lead you down the right path. Be sure to review our sample Business Plan, it will provide you a plethora of information and put you on the right track for developing yours.

Determine the demand for high-quality detailing in your area. Survey the entire area, look for high concentrations of traffic, locate retail businesses, auto dealerships, manufacturing plants, medical buildings, airports, transportation companies, office buildings, industrial parks, country clubs, up-scale neighborhoods, etc.

Investigate local environmental laws with the EPA; state, county and city laws vary greatly. If you plan on operating your detailing business close to a body of water you will need to be compliant regarding EPA regulations. Many counties and cities will not allow your run-off water to be discharged into the storm drains. You will have to contain your wash water and then properly dispose of it (gray water) at the end of the day. Detail King offers many Water Containment and Reclamation Systems that start at as low as $300. You want your detailing or mobile car wash business to be compliant and the upfront cost of the equipment needed is much less than the fines you could be looking at. Even fixed locations needs to be aware of where your discharged water is going. It cannot be discharged into the storm drains. Plus you may need a water/grease separator installed in your drain so the oil and grease is trapped.

If you are looking for a building to lease or buy be sure you know the costs of putting in a separator before you sign the lease! You may find that you can negotiate the installation of the separator with your landlord. Costs vary from $600 and up depending on what needs to be done. Check with your local municipal office to see what you need to do, to be compliant. Be sure the area that you are planning on opening your new auto detailing business is “zoned” for this type of business. Separate yourself from your competition and show your professionalism. Your customers will appreciate your extra effort by being “Green” and EPA compliant. There usually is not a special “auto detailing license” needed but some coastal communities don’t want any wash water even touching the pavement, you will need a “waterless car wash permit” typically in those areas. We have the equipment and supplies needed for those requirements too.

Check out the competition: Have your car detailed and ask questions. Do a search online for detailing businesses in your area and be the “mystery shopper.” Find out how professional they are. Do they answer their phone like a business should when you call them? How informative is their web site? If you emailed them did they respond promptly? Were they able to answer your questions completely and did they seem knowledgeable? How were their services priced? Do they offer pick-up and delivery or are they strictly affixed? Take good notes and plan your phone presentation accordingly. Try to fill the voids that your competition has. You will notice that many of the calls you make will surprise you on how un-professional and lacking knowledge your competition may be. Or you may really have to “step up to the plate” to offer your customers a “better value” than the other guys!

Educate yourself: Consider attending one of Detail King’s Training Seminars. You will receive both hands on detailing training and we will educate you on what you need to know to actually run your auto detailing business. Being a great “craftsman” is one thing but knowing how to promote your services and keep the customers coming back and telling their friends to use your services is another thing. We teach you both and this newsletter series will explain some of the critical things you need to know including how to promote your business using all the relevant social media tools like Facebook, Pinterest, Linkedin, Youtube, Twitter, Snapchat and more! We also offer Training DVD’s if you cannot attend a training seminar in Pittsburgh. Detail King will be presenting their King On The Road class room training seminars which are new for 2014. Our “Bonus” newsletters will inform you where the King will be traveling this year to present special one- day seminars.

Decide on the services you will offer: A well-rounded detailing business should give the customer at least 4 choices of value oriented detailing packages. Eventually you should offer specialized auto reconditioning services such as headlight restoration, paint chip repair, plastic trim restoration, carpet dying, cigarette burn repair, vinyl and leather repair, paintless dent repair and even glass repair. You generate more revenues per customer by offering the reconditioning service above. Turn a $150 detail into a $300 complete auto reconditioning package, what car today doesn’t need rock paint chips repaired? Plus there are many that have foggy, unsafe headlights.

Decide on the types of vehicles you will detail: fleet vehicles, commercial vehicles, emergency vehicles, limousines, car dealer trade-ins, private owners, and car rental agency vehicles just to name a few. It is really endless with the types of vehicles and the market niches that you can procure. Boats, RV’s and motorcycles are very profitable niches to go after. Your success will be based on the niches that you develop. Developing niches can yield high profits and reoccurring revenues. There are literally hundreds of niches you can cultivate. You can learn more about developing niches at our seminars. We really go into depth on how to find these customers and keep them. Once you acquire a new niche be sure you have the proper equipment and supplies so you can proficiently detail these vehicles. For example if you acquire RV’s as a niche you may need to purchase used scaffolding, a pressure washer spray wand extension, double wide buckets, and anything else that will enable you get the job done right and be profitable. There may be some jobs you just have to pass on if they are not profitable or if you do not have the proper equipment and products to complete the job properly.

You can call us anytime to discuss your situation so we can advise the best route to take. Detail King offers a two-hour long business training and marketing DVD titled: “How to Start, Operate and Grow an Auto Detailing Business” this DVD also includes a follow-along printed narrative.

The DVD and narrative publication was crafted by Detail King’s founder and CEO Nick Vacco. We also include our Methods & Procedures Guide and a new 2014 Detail King Catalog. The cost of the DVD is only $89.95, to order yours please call 1-888-314-0847 or click here! If you would like to download our 2014 Detail King Catalog please click here or email us to request a hard copy to be mailed to you. I look forward to you receiving, reading and enjoying the next 9 newsletters. Get ready for some very AMAZING information about the extremely lucrative business of auto detailing and reconditioning. Until next time, best wishes!

Sincerely,

Nick Vacco

Founder and CEO

Detail King LP

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