Archived Blog Posts for auto detailing training

When you fill up your gas tank, have you noticed that it leaves your wallet a little less empty these days? Gasoline prices have been falling for the last few months, and they should continue their decline through most of 2015.The national average is expected to drop over 20% in 2015 to about $2.58 per gallon, according to the Federal Energy Information Administration. If that projection holds up, then it would mean an average savings of about .80 per gallon through 2015.

That is a lot more than just extra change in your customer’s pockets! According to a Bankrate analysis of government petroleum stats, each American driver stands to save about $452 on gasoline this year. These lower prices could pump more than $100 billion into the American economy over the course of this year. Wouldn’t your business want some of that excess $$$? The lower gas prices will also decrease variable costs for mobile detailing business, which is a welcome benefit.

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What does this all mean for your auto detailing business? How could lower gas prices impact your bottom line? Well the “average Joe or Jane” that always wanted to have his or her car detailed but couldn’t afford that extra couple hundred dollars may now be able to swing it. Gear your marketing to reach out to the prospects that you may not have been able to acquire in the past. Your advertisements should focus on the money they are saving with lower gas prices and why it would benefit them to spend it with you to “protect their investment.”

The average “buy cycle” for automobiles is now 9 years, meaning people are holding onto their new car for 9 years before replacing it with a another one. You can bet they want them to look good and be worth something when they trade it in or sell it. Once they get their car professionally detailed they get “hooked.” Be sure you offer “after care” detailing services to keep their vehicles looking great year round. In business today you must think out of the box not only to thrive, but to survive!

Just about anyone can start their own auto detailing business. Some have started just with a bucket and a sponge and call themselves a professional auto detailer. Those types have not helped the reputation of this industry and actually have hurt it in certain instances, especially when they have driven the prices down and have done shoddy work. Typically these folks have no formal detailing training, did not attend an auto detailing school and are just trying to make a few bucks in between job employment. They generally do not have plans to invest in their future because it is a short term cash generator for them. This may of worked for them in the long run but they did not invest in any formal training hence did not realize the opportunity that could have been.

Learning how too properly and professional detail a car is only part of what you need to know if you really plan on starting a mobile car detailing business. Even if your detailing business is a part-time venture due to both family and financial obligations you should still get some education so you do it right! Many individuals start out part-time and invest in obtaining some good training so they can build a nice income stream. This new revenue stream can be a steady supplemental income or if you set your goals to eventually leave your job once your detailing business ramps up you could have an opportunity of a lifetime. Always keep this in mind – Every vehicle on the road is a potential detail job for you, you just need to develop a plan to reach-out to their “drivers” and offer a “best value” service for the various types of prospects. These prospects will vary from the senior citizen on a fixed income who really cares about preserving the vehicle they own to the corporate CEO that wants his or her car “spruced up” every week. See the potential? It’s enormous!

When choosing to enroll in an auto detailing class or attend an auto detailing training seminar be sure it offers both hands-on detailing training and training for the “business side” of operating an auto detailing business. Typically in this industry there are many really great “craftsman” but very few good “businessmen.” Most know how to detail a car and make it look like new but miserably fail when it comes down to operating the business and growing it to its full potential. A top-notch detailing class will teach you what you need to know with regards to; developing a business plan, choosing your business structure (S Corp, LLC, LP), permits and licenses needed, obtaining business insurance, developing a marketing plan, utilizing social media, having a web site and using good SEO practices, branding your auto detailing business, developing a data base and managing it, booking appointments over the phone, determining your overhead and profit margins, estimating and up-selling, how to obtain reoccurring revenues and referral customers, getting and staying organized, hiring and compensating employees, tools to manage inquiries, appointments and phone calls. Plus a whole lot more.

The hands-on curriculum of the detailing class should inform and educate you with the proper methods and procedures to professionally and proficiently detail a vehicle. The methods and procedures are very critical. If you do not learn these your details will either take unreasonably too long to perform or you will not be performing them well and your end product (the finished detail) will not be up to par. Your details not being up to par will lead to earning a bad reputation and a lack of revenues. Choose an auto detailing course that emphasizes proper methods and procedures and can educate you how to provide profitable; exterior detailing services, interior detailing services, engine compartment cleaning, and auto reconditioning services like headlight restoration, paint chip repair, plastic trim restoration, carpet dying, auto interior repair and odor removal. If you cannot afford the training that offers the auto recon services at least get trained how to detail a vehicle inside and out so you can start making some money right away.

 

Exterior detailing training should be comprised of the vehicle wash up and prep, paint correction, paint preservation, dressing and conditioning, finite detailing, window cleaning, final inspection and customer presentation of the finished product. There are many steps that encompass what is mentioned in the sentence above. Having a good reference check list and auto detailers inspection check list will help you remember what to look for and to execute the steps needed. Start out practicing the exterior detailing services on family and friends vehicles after you finish your training. Just after a few practice cars you should have enough confidence built up to actually start making money by acquiring customers.

Interior detailing training should be comprised of complete cleaning and detailing of the vehicles interior cabin including: cleaning of the headliner, sun visors, dash board, console, door panels, pockets, pedals, cracks, crevices, seating surfaces, steering wheel and column, carpets, mats, vinyl trim, leather trim, chrome trim, gauges, mirrors, and windows. Training should not only teach how to clean but how to condition the vinyl, leather and weather stripping. Special attention should be given to sued and microfiber interiors and the differences in the types of leather and seating upholstery. Proper use of a heated carpet extractor, automotive ozone generator and vapor steamer would also be part of the training components.

Learning the proper methods and procedures from the very beginning will save the detailer labor time and supply costs. Please keep in mind labor is the most expensive “cost” of the detail. Not knowing the proper way to professionally detail a vehicle will consume too much time and produce inferior results. Invest in a good training program, it will pay for itself just after a few detail jobs completed. Be sure to check out the student testimonials from graduates of Detail King’s auto detailing training school in Pittsburgh, PA.

Operating as a mobile auto detailer can be very lucrative. People today are just too busy to take their car to someone and leave it there perhaps for the entire day. They may have problems finding someone to drop them off or pick them up or they simply just do not want to sit around for hours in a waiting room. Having a mobile auto detailing business allows you to go right to the customer’s home or work place. The mobile auto detailing business owner is has a lower overhead and start-up costs are usually more affordable.

Mobile detailers usually operate their detailing business out of a van, pick-up truck, trailer or cube truck. If you decide to go with a van it should be used, white, at least a ½ ton model (2500) and not showing a lot of wear on the outside. Never buy new when starting out. You can get a half decent pre owned van with still a lot of life in it for under $5K. Be sure you get commercial insurance for the vehicle, because you will be using it for business purpose. You should be able to fit everything in the van. Be sure you letter it up good or even wrap it, to make it noticeable.

You may also want to consider a good used cube truck, or a reconditioned U Haul truck would be perfect! There is lots of room on the sides and back panels to advertise your business and the services you provide. If you make it look good it will stand out and get noticed. Plus there is a ton of room inside for your detailing equipment and supplies. Keep in mind you will need a pressure washerwater tankcarpet extractor, plus a high speed buffer and orbital polisher. It’s a good idea to purchase about 4 or 5 large plastic bins to keep your detailing chemicalspolishesapplicatorsdetail towelsdetailing brushes and other miscellaneous auto detailing tools stowed and secure. If you are going to operate your mobile detailing business close to a large body of water like a lake, river or ocean you must be sure you are not allowing your wash water to be discharged into any storm drain. Detail King offers eco friendly low pressure washerscar wash water containment mats and water reclaim system so you can operate your business and be compliant with your city’s car washing regulations.

If you already have a pickup truck then considering a mobile detailing trailer or mobile car wash trailer may be a no brainer. Detail King carries 4 different models on enclosed and open bed trailers with various equipment options. The bed of the pickup truck can be used to store your bins, which contain your supplies and detail tools. You may want to consider installing a fiberglass lid or tonneau cover on the bed of your truck to keep the contents protected against the elements and theft. Open bed mobile detailing trailers typically consist of a commercial grade pressure washer, water tank, 50′ of pressurized hose and a generator to operate the power tools and vacuum. A 60 or 90 gallon water tank is all you really need unless you plan on doing commercial fleet washes, then you may want to consider a 200 or 300 gallon tank. You may also want to consider using a vapor steamer to assist with interior and exterior car cleaning. If you plan on using your personal pickup truck for business and also pull a trailer be sure to let your insurance company know you need a quote on a commercial policy. See if your insurance company can also insure the business by offering you an umbrella policy that would cover the vehicle, the trailer and its contents and the vehicles that you are working on.

You can establish weekly accounts at office building and business industrial parks where you are there the same day and time every week. You will find that there are many individuals that want their vehicles washed weekly and even detailed monthly or bi monthly. Work with the property managers of these office buildings to allow you on their property to serve their tenants. Your services may be an added benefit for the property management company to offer their tenants. You must be reliable and do outstanding work on every vehicle, every day! Operating mobile has advantages of running your detailing business out of a shop because you can take your “show on the road” and practically go anywhere to make money. Be sure you acquire the proper permits in the municipalities that you work in. And always get permission from the office building management if a customer requested your services directly from you. You may need $1,000,000.00 worth of general liability insurance to set up on some of these office building properties, so get a quote for that amount when shopping for insurance. General Liability insurance (slip and fall) does not cost that much, but you need it in case a customer get injured by possibly tripping over a cord or hose.

If you live in a climate where the temperatures never really get too cold then you can provide your mobile auto detailing services year-round. If you reside in the northeast for example you may want to rent a bay in a car wash or some other auto type shop (car repair shop, lube business, tint shop, etc.) for the winter months. Some detailers operate out of other states for the winter months like Florida or California and build up a diversified clientele for 4-5 months out of the year. Many smart mobile detailers bank enough money during the good weather so they don’t have to work too hard during the winter. But what they actually do is work on obtaining new business by attending networking events, chamber of commerce meetings, cultivating their territory and setting up accounts with office building and condo complexes.

Every car on the road is a potential car detail for your business! From the little old lady from Pasadena to the high powered corporate CEO. They all need your services, you just need to provide a service that is affordable for that little old lady and a program for the CEO that wants his Mercedes washed weekly and detailed every month. Set up the services, determine the pricing and cultivate the various niches. Before you know it you may have acquired numerous commercial accounts and retail customers that are booking appointments with you on a regular basis. Also as your business grows and your customer base increases with volume you may need to roll out another mobile unit. But let me caution you, do not make that move too early and only have someone operating that second unit that has been working with you for a long time and someone that you can trust with your customers and their automobiles.

If you are serious about starting a mobile detailing or mobile car wash business you should really consider attending a Detail King Training Seminar. We teach you what you need to know about starting, operating and growing an auto detailing business. We have been doing this since 1999 and can be a great business partner to assist you with taking your current detailing business to the next level. Tip #7 will discuss how important it is to be trained properly not on for the hands-on detailing side of your business but also for the business side!

Tailor your detailing business to meet the needs of the local customer base. You may operate your business in an area where offering a mobile service or pick-up and delivery would be very beneficial to your customers. Study your community each hour spent on research can equal a year of success. You will need to develop a business plan so you will have a road map to lead you down the right path. Be sure to review our sample Business Plan, it will provide you a plethora of information and put you on the right track for developing yours.

Determine the demand for high-quality detailing in your area. Survey the entire area, look for high concentrations of traffic, locate retail businesses, auto dealerships, manufacturing plants, medical buildings, airports, transportation companies, office buildings, industrial parks, country clubs, up-scale neighborhoods, etc.

Investigate local environmental laws with the EPA; state, county and city laws vary greatly. If you plan on operating your detailing business close to a body of water you will need to be compliant regarding EPA regulations. Many counties and cities will not allow your run-off water to be discharged into the storm drains. You will have to contain your wash water and then properly dispose of it (gray water) at the end of the day. Detail King offers many Water Containment and Reclamation Systems that start at as low as $300. You want your detailing or mobile car wash business to be compliant and the upfront cost of the equipment needed is much less than the fines you could be looking at. Even fixed locations needs to be aware of where your discharged water is going. It cannot be discharged into the storm drains. Plus you may need a water/grease separator installed in your drain so the oil and grease is trapped.

If you are looking for a building to lease or buy be sure you know the costs of putting in a separator before you sign the lease! You may find that you can negotiate the installation of the separator with your landlord. Costs vary from $600 and up depending on what needs to be done. Check with your local municipal office to see what you need to do, to be compliant. Be sure the area that you are planning on opening your new auto detailing business is “zoned” for this type of business. Separate yourself from your competition and show your professionalism. Your customers will appreciate your extra effort by being “Green” and EPA compliant. There usually is not a special “auto detailing license” needed but some coastal communities don’t want any wash water even touching the pavement, you will need a “waterless car wash permit” typically in those areas. We have the equipment and supplies needed for those requirements too.

Check out the competition: Have your car detailed and ask questions. Do a search online for detailing businesses in your area and be the “mystery shopper.” Find out how professional they are. Do they answer their phone like a business should when you call them? How informative is their web site? If you emailed them did they respond promptly? Were they able to answer your questions completely and did they seem knowledgeable? How were their services priced? Do they offer pick-up and delivery or are they strictly affixed? Take good notes and plan your phone presentation accordingly. Try to fill the voids that your competition has. You will notice that many of the calls you make will surprise you on how un-professional and lacking knowledge your competition may be. Or you may really have to “step up to the plate” to offer your customers a “better value” than the other guys!

Educate yourself: Consider attending one of Detail King’s Training Seminars. You will receive both hands on detailing training and we will educate you on what you need to know to actually run your auto detailing business. Being a great “craftsman” is one thing but knowing how to promote your services and keep the customers coming back and telling their friends to use your services is another thing. We teach you both and this newsletter series will explain some of the critical things you need to know including how to promote your business using all the relevant social media tools like Facebook, Pinterest, Linkedin, Youtube, Twitter, Snapchat and more! We also offer Training DVD’s if you cannot attend a training seminar in Pittsburgh. Detail King will be presenting their King On The Road class room training seminars which are new for 2014. Our “Bonus” newsletters will inform you where the King will be traveling this year to present special one- day seminars.

Decide on the services you will offer: A well-rounded detailing business should give the customer at least 4 choices of value oriented detailing packages. Eventually you should offer specialized auto reconditioning services such as headlight restoration, paint chip repair, plastic trim restoration, carpet dying, cigarette burn repair, vinyl and leather repair, paintless dent repair and even glass repair. You generate more revenues per customer by offering the reconditioning service above. Turn a $150 detail into a $300 complete auto reconditioning package, what car today doesn’t need rock paint chips repaired? Plus there are many that have foggy, unsafe headlights.

Decide on the types of vehicles you will detail: fleet vehicles, commercial vehicles, emergency vehicles, limousines, car dealer trade-ins, private owners, and car rental agency vehicles just to name a few. It is really endless with the types of vehicles and the market niches that you can procure. Boats, RV’s and motorcycles are very profitable niches to go after. Your success will be based on the niches that you develop. Developing niches can yield high profits and reoccurring revenues. There are literally hundreds of niches you can cultivate. You can learn more about developing niches at our seminars. We really go into depth on how to find these customers and keep them. Once you acquire a new niche be sure you have the proper equipment and supplies so you can proficiently detail these vehicles. For example if you acquire RV’s as a niche you may need to purchase used scaffolding, a pressure washer spray wand extension, double wide buckets, and anything else that will enable you get the job done right and be profitable. There may be some jobs you just have to pass on if they are not profitable or if you do not have the proper equipment and products to complete the job properly.

You can call us anytime to discuss your situation so we can advise the best route to take. Detail King offers a two-hour long business training and marketing DVD titled: “How to Start, Operate and Grow an Auto Detailing Business” this DVD also includes a follow-along printed narrative.

The DVD and narrative publication was crafted by Detail King’s founder and CEO Nick Vacco. We also include our Methods & Procedures Guide and a new 2014 Detail King Catalog. The cost of the DVD is only $89.95, to order yours please call 1-888-314-0847 or click here! If you would like to download our 2014 Detail King Catalog please click here or email us to request a hard copy to be mailed to you. I look forward to you receiving, reading and enjoying the next 9 newsletters. Get ready for some very AMAZING information about the extremely lucrative business of auto detailing and reconditioning. Until next time, best wishes!

Sincerely,

Nick Vacco

Founder and CEO

Detail King LP

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