Archived Blog Posts for auto detailing prices

We get calls all the time asking us to review service menus for new and existing auto detailing and mobile detailing businesses. What we are hearing and seeing is that most of the service menus we are reviewing are too complicated with too many choices. There is nothing wrong with having choices and options for your customers but you may want to “keep it simple stupid.” You will have a better chance of converting more prospects into customers by offering fewer choices on your service menu.

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You may want to consider offering just three detailing packages with three different price points. Have an entry level package consisting of a wash and wax, cleaning of carpets and seats, windows and mirrors with a price of $99 for medium size cars. Your mid-level detail package would include a light buff and then wax, carpet and upholstery cleaning, wet dusting and dressing of interior vinyl, and cleaning the windows and mirrors. We suggest $149 for medium size vehicles, you can adjust your price based on the size of vehicle. For your top of the line package consider offering paint correction with a poly sealant and a complete interior cleaning and detailing. For mid-size vehicles $189 would be a fair price and the customer would receive your best service.

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It is a good idea to offer an ala carte menu of some profitable add on reconditioning services. Headlight restoration, paint chip repair, glass repair, cigarette burn repair and even carpet dying are easy to do and yield nice profits. All of these services can be printed on the front side of your flyer or service menu. The back side may consist of hand washes and express services which we will discuss next time.

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An untapped, but extremely well accepted market niche would be targeting individuals and businesses that are selling their vehicles and offer them your “Sell Your Car Detailing Package.” Prospect by seeking vehicles that are for sale on craigslist and other on-line vehicle for sale web sites that you would want to detail and offer them a skinny version of a complete detail. If you are looking to increase revenues and fill in some gaps in your weekly schedule this is a way to do it!

We at Detail King actually mention this to our students that attend our auto detailing training seminars in Pittsburgh. We get very positive feedback from our students once they have had a chance to go back and execute this type of prospecting. To see how one of our top Authorized Licensees displays this service on his web site visit Bling Bling Detail KingShown below is a template you can use when emailing these prospects:

Hello,

I see that you have listed your (make & model) for sale on Craigslist. We provide professional mobile auto detailing services and actually offer a reasonably priced detailing package that should help you sell your vehicle quicker and get closer to your asking price!

Our Sell Your Car Package includes:

• Hand wash & chamois dry
• Engine cleaning & dressing
• Machine polish exterior
• Condition tires & trim
• Vacuum interior & shampoo carpets & mats
• Wet dust dash, door panels and console
• Condition interior vinyl trim
• Clean all windows & mirrors
• Apply new car scent
• Address any special requests

We understand that you probably do not need our very best detailing services because you are selling your vehicle so we developed our Sell Your Car Package to give your vehicle the grooming that it needs to make it stand out and be more marketable.

The cost of our Sell Your Car Package is based on the size and condition of your vehicle. Prices range from (publish your price range here) and is normally about half of what we would charge for a complete detailing service if you plan to keep your vehicle.

We also offer New Car Protection Packages if you are planning on purchasing a new vehicle after your current vehicle is sold. Please don’t forget to ask us about this package.

To schedule your appointment or ask any questions please reply back to this email or call us at (phone number). Remember, a shiny and clean car sells faster than a dull and dirty one, that is why car dealers detail their cars for their front line. Car dealers actually increase the trade-in value up to $1200 for a vehicle that looks and smells good!

Thank you,

(your name)
(name of your business)
(tag line)
(phone number)
(web site)

Note: Link your web site pages that host your Sell Car Package and your New Car Protection Package to your email.