Archived Blog Posts for Prospecting For New Business

How to Make More Money with Your Car Detailing Business

April 1, 2013|Category: Auto Detailing Business Management, Auto Detailing Challenges, Auto Detailing Tips, Car Detail Marketing, Prospecting For New Business, Uncategorized|5 Comments

Make more sales: Everyone needs more sales, not everyone can see the need for more sales. It is easy to get distracted by other issues, such as creating new products or managing day to day tasks. Get out there and sell.

1) Change what you do:

If what you are doing is not working, why not? Are you selling the wrong product or service?  Are you charging too much or too little? Is your marketing effective? Sit down and analyze what’s not working and figure out ways to improve.

2) Target different customers:

If your product is right, but you earn too little from your current customer base, perhaps it’s time to look around. Is there a more profitable market segment you could reach? Are there other customers who will / could pay more?

3) Sell more to each customer:

Once you have customers, can you provide them with related products or services? Example instead of selling them an upscale car wash, offer a complete detail or offer added value services such as carpet dying and headlight repair.

4) Get Help!!

It’s hard to grow alone. If you’re are spending your time on routine tasks when you could be out there making sales or providing your service, you are losing money. Maximize your earning potential by using your own time in the most productive way.

5) Use Technology:

Technology can give you more time and create deeper connections with your customers.

- Do you use a contact management system to track customers?

- An email program to stay in touch?

- A customer’s order on your website?

- Find technical solutions to speed administrative tasks, finances and production, so you have time to make more money.

6) Stick with it!

You may not get rich overnight, but if you work smart and hard, the money will follow.

Why Your Auto Detailing Business needs to be on Facebook

May 17, 2012|Category: Marketing with Social Media, Prospecting For New Business|1 Comment

If you’re still running your auto detailing business without the benefit of a social utility like Facebook, you’re just discarding your marketing potential. That’s because the mindset required to sell your services successfully in a social setting has changed dramatically in the last dozen years or so.

In the past, traditional marketing, advertising and sales often relied on a barrage of leaflets, newspaper advertising and an in-your-face pitch that sometimes resulted in new customers. But in this age of online marketing, utilizing such social networking sites like Facebook means that establishing credibility and trust and building relationships take precedence over relentlessly pushing your services. On social sites, your business is rewarded through positive word-of-mouth advertising and referrals — not loud assertions about the wonderfulness of your detailing prowess.

In fact, such bombastic ballyhooing can backfire. You certainly don’t want to employ those archaic advertising ploys on a Facebook Page, where members can take offense and spread their displeasure far and wide on the vehicle of negative publicity. That’s something you definitely want to avoid.

What we’re presenting here is an argument in favor of utilizing all that Facebook has to offer your auto detailing business, despite what might be an unsubstantiated bias on your part about how to properly market and engage with your potential customers. We’re also going to introduce you to features designed specifically for these purposes, and provide tips on how to market and engage most effectively on Facebook.

Let’s begin by talking you into the business case for Facebook. Suppose we told you that  Continue reading…

How To Use LinkedIn to Grow Your Auto Detailing Business

May 8, 2012|Category: Prospecting For New Business|2 Comments

If you’re a professional auto detailer, no doubt you already know about the benefits of joining LinkedIn, the professional networking site with its 150 million-plus members in 200 different countries. And if you’re shaking your head right now, saying you’re not a big fan of social networking, it’s really time for you to crawl out of your garage and start participating in this most-effective means of growing your business and distributing news and information about your auto detailing business.

The benefits of using LinkedIn range from giving you a public professional image that can be easily accessed online, to improving your search engine optimization (SEO). In the case of SEO, LinkedIn is a well-respected social networking utility featuring professional and company profiles that are positively and highly indexed by Google —and thus featured prominently on that search engine’s results pages. Joining executives and companies of that ilk only pushes your own auto detailing business up the SEO chart.

LinkedIn is also an excellent referral service, offering you the perfect platform from which to post accolades and recommendations from your best customers. In the days before computers, LinkedIn would be a guy with a megaphone atop his car, driving around your town, shouting the benefits of your business to everyone within hearing distance. Today, a lot of that is done online. And if you’re worried about the cost of setting up and actively maintaining such a popular site, fuggetaboutit! It’s free. You don’t even have to Continue reading…

Find The Unordinary Detail

December 12, 2011|Category: Prospecting For New Business|Comment
There are things that we pass up everyday without even thinking twice about it. That’s absolutely normal but, how hungry are you to find those money making detailing jobs? Are you the type of person that just waits for the work to come to you or are you a go getter?
Sometimes in order to get to that point where the work comes to you, you need to be aggressive and make those connections first. Keep you eyes open everywhere you go, whether it be during work or even on free time. I know on those days off or even after work hours we want to keep our minds off of work, but sometimes keeping a look out for possible clientele is smart and will make you successful!
Keep in mind, try looking out for details that are “out of the ordinary”. Be creative and keep an open mind out for things that could use a detail, even if it’s a basic spray on wash and wax at first. These types of jobs could turn out to be great money makers! Examples: amusement parks, horse carriages, trollies, etc… Think outside the detail and you’ll be successful!