Archived Blog Posts for Marketing with Social Media

Check Out These Tips To Fine Tune & Grow Your Auto Detailing Business in 2017!

1. Update and revise your business plan for 2017 – You have one right?
2. Create quarterly revenue sales goals and the amount of cars you need to service to achieve those goals
3. Create a methods and procedures guide for all components of your business
4. Follow-up with customers that includes a phone call and a survey sent via email
5. Develop a subscriber based email database and send monthly or bi weekly emails
6. Update your web site content and images, fresh images show the growth of your biz
7. Audit your website for good SEO and keyword content, check your back-end tags
8. Publish or update your Google Places listing
9. Create a Google PPC account and target potential customers
10. Reward your customers for referrals and repeat business
11. Negotiate with your vendors for better pricing
12. Trademark your business name and logo before someone else does
13. Join your local Chamber Of Commerce or networking club like BNI
14. Pursue 10 new commercial accounts you want to “close” this year
15. Create a LinkedIn account and use it to target new commercial customers
16. Spruce up or update your show room, waiting area or mobile rig
17. Surround yourself with people you can learn from, lose the drama “queens”
18. Contact your local newspaper to write a story about your business
19. Use an accounting software system like Quick Books for small business
20. Audit your competitor’s web sites and make your web site stands out!
21. Make your web site 100% Mobile Responsive
22. Enroll in a social media marketing class at the local community college
23. Check your employees drivers licenses to make sure they are not suspended
24. Shop and compare your current insurance company premium and coverages
25. Create a Snap Chat account for your business
26. Take before and after pics of the cars you have detailed and publish them on Facebook and Instagram, then have your customers tag those pics!
27. Have uniforms for you and your staff, your team must look professional
28. Interview future employees to help grow the business in 2017
29. Become a Detail King Authorized Licensee & separate your business from competitors
30. Put a fresh coat of paint inside your shop bays, clean up your parking lot
31. Be sure your detail shop has good curb appeal and noticeable signage
32. Pursue boats, motorcycles and RV customers – great profit makers!
33. Sponsor a local youth sports team or donate detail services to a local charity
34. Hire a college student to create short videos and manage your social media channels
35. Create videos of the services you offer and publish on your web site and social media
36. Expand your service offerings by adding profitable ceramic coatings, vinyl and leather repair, headlight restoration, odor removal and glass repair
37. Seek out new profitable services and products to offer your customers
38. Choose a mentor to help you reach your goals in 2017 & Contact your local SCORE chapter of retired business owners and executives.
39. Develop a fresh and clean Service Menu for your business
40. Offer mobile coupons especially if you operate a mobile detailing business
41. Offer Gift Cards or Gift Certificates especially around the holidays
42. Enroll in Detail King’s Classes to take your business to the next level!
43. Develop monthly seasonal specials that can be printed or emailed to your customers
44. Spend at least one day a week prospecting for new business, make new contacts at other automotive type businesses
45. Set up a performance review process for your employees
46. Be quick to fire and slow to hire, check references!
47. Get to the gym to help stay fit, cardio is important
48. Save 10% of your earnings every month, no matter how tight things get
49. Watch Detail King’s bi weekly live videos on facebook for great business tips and tricks
50. Plan a long weekend vacation every quarter to rejuvenate and regroup!

It’s a new year and that means new business opportunities! In some instances new business opportunities can be difficult to procure do to the lack of knowledge and training one may have. Regardless of the situation though, Detail King offers the very best Auto Detail Training to help an individual acquire these opportunities.

Through the vigorous 3 Day Auto Detailing Craftsman Class, auto detailers are introduced to new business techniques and skills. These will help an individual understand their market and exactly how to introduce their name into that market.

Additionally, Detail King provides the hands on training so that an individual can perform successfully within their newly found market. Detail King provides training on everything from the standard auto detailing procedures/operations to headlight restoration, plastic trim restoration, paint chip repair, carpet dying, interior repair, cigarette burn repair and odor removal.

Watch some DKtv below to see our most recent Craftsman Training Class, and learn how Detail King can take your business to the next level!

Can’t Watch The Video? Click Here!

Does your auto detailing business need a Tune Up for 2016? All small businesses do! Check out these 50 Tune Up Tips. Determine which ones are most important for your business and plan out how to execute them. By no means are these all of them but if you own an auto detailing business these may very well pertain to you. Good Luck in 2016! Have a Great Year!

blog_strip_2016_ideas_1 1. Update and revise your business plan for 2016 – You have one right?
2. Make an Expense and Sales budget – increase sales – maintain or cut costs
3. Create a methods and procedures guide for all components of your business
4. Have a follow-up procedure for customers that includes a phone call and a performance survey sent via email.
5. Develop a subscriber based email database and send monthly or bi weekly emails
6. Update your web site content and images
7. Audit your website for good SEO and keyword content, check your back-end tags
8. Publish or update your google places listing
9. Create a Google Adwords account and target potential customers and new niches
10. Reward your customers for referrals and repeat business
11. Negotiate with your venders for better pricing
12. Trademark your business name and logo before someone else does
13. Join your local chamber of commerce
14. List 10 new accounts you want to pursue this year
15. Create a Linkedin account and use it to target new potential commercial customers
16. Spruce up your show room and or waiting area
17. Surround yourself with more winners and lose the losers
18. Contact your local newspaper to write a story about your business
19. Use an accounting software system like quick books for small business
20. Review your competitors web sites and make yours better
21. Make your web site 100% Mobile Responsive
22. Enroll in a marketing class at the local community college
23. Check your employees drivers licenses to make sure they are not suspended
24. Shop your current insurance company premiums and policy coverage
25. Update your current business card, a fresh look possibly

blog_strip_2016_ideas_2 26. Take before and after pics of the cars you have detailed and publish them on Facebook and Instagram, then have your customers tag those pics!
27. Get uniforms for you and your staff, you and your staff must look professional and awesome always
28. Interview future possible employees to help grow the business in 2016
29. Become an authorized licensee of Detail King and reap the benefits
30. Put a fresh coat of paint inside your shop bays, clean up your parking lot too
31. Be sure your detail shop has good curb appeal and noticeable signage
32. Pursue boats, motorcycles and RV customers – great profit makers!
33. Join a networking club to share leads with other local businesses
34. Hire a college kid that can help you manage your social media channels and make videos
35. Create videos of the services you offer and publish on your web site and social media
36. Expand your service offers by adding ceramic coatings, vinyl and leather repair, etc.
37. Seek out new profitable services and products to offer your customers
38. Choose a mentor to help you reach your goals in 2016
39. Develop a Service Menu for your business
40. Offer mobile coupons especially if you are a mobile business
41. Create a style-guide for your business marketing and advertising mediums
42. Send your employees to Detail King for hands on training
43. Develop monthly seasonal special that can be printed or emailed to your customers
44. Spend one day a week prospecting for new business, make new contacts
45. Set up a performance review process for your employees
46. Be quick to fire and slow to hire, check references!
47. Get to the gym to help stay fit, cardio is important
48. Loose 10-15 lbs. if you think you are too fat, gain 10-15 lbs. if you think you are too skinny
49. Save 10% of your earnings every month, no matter how tight things get
50. Plan a long weekend vacation every quarter to rejuvenate and regroup

Just about anyone can start their own auto detailing business. Some have started just with a bucket and a sponge and call themselves a professional auto detailer. Those types have not helped the reputation of this industry and actually have hurt it in certain instances, especially when they have driven the prices down and have done shoddy work. Typically these folks have no formal detailing training, did not attend an auto detailing school and are just trying to make a few bucks in between job employment. They generally do not have plans to invest in their future because it is a short term cash generator for them. This may of worked for them in the long run but they did not invest in any formal training hence did not realize the opportunity that could have been.

Learning how too properly and professional detail a car is only part of what you need to know if you really plan on starting a mobile car detailing business. Even if your detailing business is a part-time venture due to both family and financial obligations you should still get some education so you do it right! Many individuals start out part-time and invest in obtaining some good training so they can build a nice income stream. This new revenue stream can be a steady supplemental income or if you set your goals to eventually leave your job once your detailing business ramps up you could have an opportunity of a lifetime. Always keep this in mind – Every vehicle on the road is a potential detail job for you, you just need to develop a plan to reach-out to their “drivers” and offer a “best value” service for the various types of prospects. These prospects will vary from the senior citizen on a fixed income who really cares about preserving the vehicle they own to the corporate CEO that wants his or her car “spruced up” every week. See the potential? It’s enormous!

When choosing to enroll in an auto detailing class or attend an auto detailing training seminar be sure it offers both hands-on detailing training and training for the “business side” of operating an auto detailing business. Typically in this industry there are many really great “craftsman” but very few good “businessmen.” Most know how to detail a car and make it look like new but miserably fail when it comes down to operating the business and growing it to its full potential. A top-notch detailing class will teach you what you need to know with regards to; developing a business plan, choosing your business structure (S Corp, LLC, LP), permits and licenses needed, obtaining business insurance, developing a marketing plan, utilizing social media, having a web site and using good SEO practices, branding your auto detailing business, developing a data base and managing it, booking appointments over the phone, determining your overhead and profit margins, estimating and up-selling, how to obtain reoccurring revenues and referral customers, getting and staying organized, hiring and compensating employees, tools to manage inquiries, appointments and phone calls. Plus a whole lot more.

The hands-on curriculum of the detailing class should inform and educate you with the proper methods and procedures to professionally and proficiently detail a vehicle. The methods and procedures are very critical. If you do not learn these your details will either take unreasonably too long to perform or you will not be performing them well and your end product (the finished detail) will not be up to par. Your details not being up to par will lead to earning a bad reputation and a lack of revenues. Choose an auto detailing course that emphasizes proper methods and procedures and can educate you how to provide profitable; exterior detailing services, interior detailing services, engine compartment cleaning, and auto reconditioning services like headlight restoration, paint chip repair, plastic trim restoration, carpet dying, auto interior repair and odor removal. If you cannot afford the training that offers the auto recon services at least get trained how to detail a vehicle inside and out so you can start making some money right away.

 

Exterior detailing training should be comprised of the vehicle wash up and prep, paint correction, paint preservation, dressing and conditioning, finite detailing, window cleaning, final inspection and customer presentation of the finished product. There are many steps that encompass what is mentioned in the sentence above. Having a good reference check list and auto detailers inspection check list will help you remember what to look for and to execute the steps needed. Start out practicing the exterior detailing services on family and friends vehicles after you finish your training. Just after a few practice cars you should have enough confidence built up to actually start making money by acquiring customers.

Interior detailing training should be comprised of complete cleaning and detailing of the vehicles interior cabin including: cleaning of the headliner, sun visors, dash board, console, door panels, pockets, pedals, cracks, crevices, seating surfaces, steering wheel and column, carpets, mats, vinyl trim, leather trim, chrome trim, gauges, mirrors, and windows. Training should not only teach how to clean but how to condition the vinyl, leather and weather stripping. Special attention should be given to sued and microfiber interiors and the differences in the types of leather and seating upholstery. Proper use of a heated carpet extractor, automotive ozone generator and vapor steamer would also be part of the training components.

Learning the proper methods and procedures from the very beginning will save the detailer labor time and supply costs. Please keep in mind labor is the most expensive “cost” of the detail. Not knowing the proper way to professionally detail a vehicle will consume too much time and produce inferior results. Invest in a good training program, it will pay for itself just after a few detail jobs completed. Be sure to check out the student testimonials from graduates of Detail King’s auto detailing training school in Pittsburgh, PA.

Social Media is the future of communication, a countless collection of internet based tools and platforms that increase and enhance the sharing of information. This new form of media makes the transfer of text, photos, audio, video, and information in general increasingly popular among internet users. Social Media has relevance not only for regular internet users, but business as well. Any new or growing auto detailing business should have a social media marketing plan in place.

Social Media Channels like Facebook, LinkedIn and Twitter have created online communities where people can share as much or as little personal information as they desire with other members. The result is an enormous amount of information that can be easily shared, searched, promoted, disputed, and created. Your auto detailing business really needs to be represented someway with the more relevant social media platforms. Facebook and LinkedIn can work very well if managed properly.

Using Facebook: A good Facebook presence can help you engage your fans and grow your auto detailing business. But with so many ways to promote your detailing business on Facebook, it’s hard to know where to start. Your Facebook Page is your business’ home base on the social networking site. A Page is a lot like a regular Facebook profile, but for brands and businesses. You will interact with Facebook users through your business’ page, so make sure it truly reflects your brand. Use your car detailing business logo as the primary photo for your Page, and pick a cover photo that is attractive and showcases what your business does. Type up a few snappy sentences to describe your brand, and choose a memorable Web address. Facebook Page URLs appear in the form of www.facebook.com/(yourbrand).

It’s not enough simply to have a Facebook Page far your car detailing business. To rack up followers you’ll need to create worthwhile, interesting content for your fans. Users who like your page will see your posts show up in their main Facebook news feed, so get cracking. Let all your customers know about your page, have them like it and they can be your advocates and help promote your band. You can share updates, photos, videos, promotions and a lot more. The most successful Facebook posts – the ones that drive the most people to comment, share and like – are short and visual. Look for ways to add a visual element to your posts, whether it’s a short video clip, a photo from inside your store, or just stock art. Traditional marketing techniques can help you grow your audience beyond your existing following. That means advertising your Facebook Page’s Web address on signs in your store, on your business card, in emails you send, and on any other marketing materials you produce for your business.

Facebook offers is a tool that allows you to create coupons that can be redeemed at your detail shop or online. For a fee you can also have Facebook push your offer onto the news feeds of users who don’t already follow your detailing business. By establishing a budget you determine how many users will see your offer. Promoted Posts allow you to boost the visibility of any Page update. For a fee, your post will appear near the top of news feeds belonging to potential customers. New customers are more likely to try your detailing business if their friends already have used you. Facebook lets you leverage word-of-mouth to promote your products or car detailing services. Keep in mind that when a fan interacts with your Page, their friends will see the activity in their news feed. Facebook also offers traditional advertising options that let you position your custom ads in users’ news feeds. The ads appear as promotional posts and direct anyone who clicks straight to your car detailing business website. Because Facebook collects heaps of user data, it can target your advertisement to users who are most likely to be interested in your car accessory products or auto reconditioning services.

Using Google: Taking advantage of pay per click advertising and using Google for a social media presence will help your auto detailing business grow in ways you never thought possible. Pay per click ads also known as “sponsored listings” are ads on Google that are positioned at the top of search pages and also on the side. You are only charged for your ad if someone clicks on it and you can decide what you want to pay per click for each key word. For recently launched web sites or web site with poor page ranking these ads can really help drive relevant traffic to your web site. After polling several auto detailing businesses that are using Google pay per click advertising the general consensus is that the phone rings a lot more! Let’s say you are paying $1.00 per click for the key word phrase “mobile auto detailing” and you are getting 5 clicks per day. If your web site is informative and your prices are competitive you phone should ring at least 2 times from those five clicks or at least they would request information on your web site if you have a “call for action” to request more information. Be sure to look into Google AdWords and Google Local and see if this type of advertising can fit into your budget. Be sure to track your results and take advantage of the free tools Google has to offer to better optimize your advertising campaign.

If you do not have a Google+ page for your auto detailing business now is the time is NOW to make one. Google+ has already passed Twitter and is gaining on Facebook. We strongly feel that having a Google+ page for your detailing business will help your business get noticed more online. Google is now publishing conversational content from Google+ pages in their search results. This will bring more visibility to your business and help the search rankings of your web site.  We also realize that maintaining all these social media sites can be timely. There are reasonably priced online apps that can help you easily update and maintain your social media channels. HubSpot is one that we really like here at Detail King. Take advantage of what Google has to offer, it can help your business grow online and offline.

Using LinkedIn: LinkedIn provides a great opportunity to connect with customers and identify new leads. It may be a good idea to have LinkedIn accounts for both your company and yourself as a business owner. LinkedIn has special “Company Pages,” which allow LinkedIn users to “follow” your auto detailing company, and you can create a profile that clearly details your company’s expertise. On your personal page, you can still share company news about your detailing business , but you should also use it as a springboard for leveraging personal relationships with LinkedIn members who know you personally. Recommendations are awesome for instilling confidence. Auto detailing business owners shouldn’t be shy about asking loyal customers for recommendations about their services or products. However, you want to make sure your requests don’t backfire by leading you to lose customers.

If you have recognized that there may be an opportunity with a company in your area but are having a hard time reaching the decision maker, do a search on LinkedIn and once you determine who the “players” are send them a message about who are you are what your detailing business does. Sometimes making contact through “the back door” is the only way to get to the decision maker. The basic LinkedIn account is free. If you opt for an account with more robust features the upgrades start around $20 per month. If you use LinkedIn proficiently to obtain leads and establish important contact $20 is a mere bag of shells!

Using Twitter: Think of Twitter as a relationship-building tool for your auto detailing business. Twitter enables you to interact with people by sending short messages. It can also be thought of as a “micro blogging” service, which means you can post short, 140-character updates about your detailing business. By interacting with customers via Twitter, you’re keeping your business foremost in their minds — especially when it’s time for a hand car wash or auto detail for their vehicles. The most obvious business use of Twitter is to meet potential customers and leads the same way you would at a networking event, tradeshow or car show. Ask your customers if they are on Twitter and if so, ask them to follow your Twitter business account.

You can also use Twitter to develop and promote your brand, interact with your customer base, track what people are saying about your auto reconditioning business, create buzz around upcoming events and special offers and generate sales leads for your detailing business. You can also use Twitter to promote new car reconditioning services, a new product,  or a new hire, even new equipment that you added to your arsenal and so much more! Twitter helps you develop relationships with bloggers and journalists for potential public relations placement. Auto detailing businesses today need a well-rounded mix of social medium marketing, and Twitter is much more than just a way to sound off. Use Twitter just as you would with your Facebook fan page. Develop a following and engage with them! The whole game plan is to keep your company high on their list as a choice merchant. Always ask your customers if they have a twitter account and mention that they should “follow you” for special offers and secret sales.

Using Instagram: Facebook paid 1Billon dollars for Instagram, there must be something to this! With Instagram on your phone, you’re able to share your work immediately, without having to load it into your computer and possibly spend time in Photoshop to get it exactly the way you want it. What a better way to show off your work of vehicles you have detailed. Here are some tips professional auto detailiers are using to promote their business with Instagram:

Connect your Instagram account to your Facebook account – Facebook and Instagram users are very connected, they share photos they post on Instagram and Facebook. Connect both accounts and cross pollinate those accounts to build your audience.

Use popular hashtags – People follow hashtages like they do popular products. You can use witty hashtags like #TheDirtiestCar and entertain a bunch of people or use something like #BeforeAndAfter to show off your work!

Use your established audiences – This is classic social media strategy. Use your Instagram photos of cars you have detailed  where you already have audiences established. Be sure to use the photos on Facebook and twitter and even in your emails. There is nothing better than displaying a before/after picture of a car you recently detailed that was so horrible and you made it look like new again!

Host events – Companies are using efforts of their clients and subscribers to host events on Instagram. For example your auto detailing business can host an even on Instagram asking people to share photos of their favorite vehicles.  Classic cars and muscle cars are always favorites especially if you have established a niche in that area. Use hashtags like; #LoveCorvettes or #LoveTransAms. Any niche that you have established can be promoted even more to grow that niche through Instagram. There are tons of other ways to use Instagram to promote your brand. Be creative and think out of the box to take advantage of this tremendous opportunity to show off your work!

Using Pinterest:  If you are you interested in getting more traffic to your site? Then consider using Pinterest.  The experts are saying that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. In order to take advantage of this, Pinterest users first have to be attracted to your pins and repin them to their boards. The most successful pins on Pinterest have some traits in common. They combine great images with content to solve a problem, inspire, offer something desirable or appeal to interest in a hobby or activity. This doesn’t have to be difficult or expensive. For example, let’s say you have established certain niches that your auto detailing business does well with. Possibly you have detailed many Corvettes and you are the “go to” guy or gal to detail a person’s Corvette. Establish a business page on Pinterest and begin posting Corvette pictures of the Vetts you have detailed. Other Corvette enthusiasts will easily be able to find you once the cars that you have detailed are repined. Before you know it you will have many Corvette owners contacting you to detail their Corvette. Women make up over 85% of Pinterest subscribers. Women love clean car interiors, you may want to show some great before/after pictures of some real nasty car interiors that you have cleaned. Offer a “lady’s day” special for car interior cleaning and detailing services through Pinterest!   Be sure you always publish relevant content with your pictures that you post. There are some really cool tools that will let you measure the reach of your content on Pinterest. The Pinterest Pin Count tool will show you the number of times a page or blog post from your site has been pinned and repinned within Pinterest.

To create and manage a successful social media marketing program for your auto detailing business will take some time. Don’t get discouraged if you are not seeing results right away. Just like anything else, this will take some time too. Be patient and set aside an hour or so every day to keep your social media channels updated and looking as good as the cars you detail. Tip #6 will be out in a few days, be sure you check back to the Detail King Blog again soon!