Archived Blog Posts for Marketing Essentials

Check Out These Tips To Fine Tune & Grow Your Auto Detailing Business in 2017!

1. Update and revise your business plan for 2017 – You have one right?
2. Create quarterly revenue sales goals and the amount of cars you need to service to achieve those goals
3. Create a methods and procedures guide for all components of your business
4. Follow-up with customers that includes a phone call and a survey sent via email
5. Develop a subscriber based email database and send monthly or bi weekly emails
6. Update your web site content and images, fresh images show the growth of your biz
7. Audit your website for good SEO and keyword content, check your back-end tags
8. Publish or update your Google Places listing
9. Create a Google PPC account and target potential customers
10. Reward your customers for referrals and repeat business
11. Negotiate with your vendors for better pricing
12. Trademark your business name and logo before someone else does
13. Join your local Chamber Of Commerce or networking club like BNI
14. Pursue 10 new commercial accounts you want to “close” this year
15. Create a LinkedIn account and use it to target new commercial customers
16. Spruce up or update your show room, waiting area or mobile rig
17. Surround yourself with people you can learn from, lose the drama “queens”
18. Contact your local newspaper to write a story about your business
19. Use an accounting software system like Quick Books for small business
20. Audit your competitor’s web sites and make your web site stands out!
21. Make your web site 100% Mobile Responsive
22. Enroll in a social media marketing class at the local community college
23. Check your employees drivers licenses to make sure they are not suspended
24. Shop and compare your current insurance company premium and coverages
25. Create a Snap Chat account for your business
26. Take before and after pics of the cars you have detailed and publish them on Facebook and Instagram, then have your customers tag those pics!
27. Have uniforms for you and your staff, your team must look professional
28. Interview future employees to help grow the business in 2017
29. Become a Detail King Authorized Licensee & separate your business from competitors
30. Put a fresh coat of paint inside your shop bays, clean up your parking lot
31. Be sure your detail shop has good curb appeal and noticeable signage
32. Pursue boats, motorcycles and RV customers – great profit makers!
33. Sponsor a local youth sports team or donate detail services to a local charity
34. Hire a college student to create short videos and manage your social media channels
35. Create videos of the services you offer and publish on your web site and social media
36. Expand your service offerings by adding profitable ceramic coatings, vinyl and leather repair, headlight restoration, odor removal and glass repair
37. Seek out new profitable services and products to offer your customers
38. Choose a mentor to help you reach your goals in 2017 & Contact your local SCORE chapter of retired business owners and executives.
39. Develop a fresh and clean Service Menu for your business
40. Offer mobile coupons especially if you operate a mobile detailing business
41. Offer Gift Cards or Gift Certificates especially around the holidays
42. Enroll in Detail King’s Classes to take your business to the next level!
43. Develop monthly seasonal specials that can be printed or emailed to your customers
44. Spend at least one day a week prospecting for new business, make new contacts at other automotive type businesses
45. Set up a performance review process for your employees
46. Be quick to fire and slow to hire, check references!
47. Get to the gym to help stay fit, cardio is important
48. Save 10% of your earnings every month, no matter how tight things get
49. Watch Detail King’s bi weekly live videos on facebook for great business tips and tricks
50. Plan a long weekend vacation every quarter to rejuvenate and regroup!

Whether you are just starting a auto detailing business or looking to grow your current one, this Detailing Business Marketing Essentials CD has everything a professional auto detailer needs to start promoting their business. This CD includes Business Card, Hand Out Card, Door Hanger/Mirror Hanger, and Sandwich Sign Templates.

Watch DKtv below to find out more on Detail King’s Auto Detailing Marketing CD.

Can’t Watch The Video? Click Here!

It’s a new year and that means new business opportunities! In some instances new business opportunities can be difficult to procure do to the lack of knowledge and training one may have. Regardless of the situation though, Detail King offers the very best Auto Detail Training to help an individual acquire these opportunities.

Through the vigorous 3 Day Auto Detailing Craftsman Class, auto detailers are introduced to new business techniques and skills. These will help an individual understand their market and exactly how to introduce their name into that market.

Additionally, Detail King provides the hands on training so that an individual can perform successfully within their newly found market. Detail King provides training on everything from the standard auto detailing procedures/operations to headlight restoration, plastic trim restoration, paint chip repair, carpet dying, interior repair, cigarette burn repair and odor removal.

Watch some DKtv below to see our most recent Craftsman Training Class, and learn how Detail King can take your business to the next level!

Can’t Watch The Video? Click Here!

Does your auto detailing business need a Tune Up for 2016? All small businesses do! Check out these 50 Tune Up Tips. Determine which ones are most important for your business and plan out how to execute them. By no means are these all of them but if you own an auto detailing business these may very well pertain to you. Good Luck in 2016! Have a Great Year!

blog_strip_2016_ideas_1 1. Update and revise your business plan for 2016 – You have one right?
2. Make an Expense and Sales budget – increase sales – maintain or cut costs
3. Create a methods and procedures guide for all components of your business
4. Have a follow-up procedure for customers that includes a phone call and a performance survey sent via email.
5. Develop a subscriber based email database and send monthly or bi weekly emails
6. Update your web site content and images
7. Audit your website for good SEO and keyword content, check your back-end tags
8. Publish or update your google places listing
9. Create a Google Adwords account and target potential customers and new niches
10. Reward your customers for referrals and repeat business
11. Negotiate with your venders for better pricing
12. Trademark your business name and logo before someone else does
13. Join your local chamber of commerce
14. List 10 new accounts you want to pursue this year
15. Create a Linkedin account and use it to target new potential commercial customers
16. Spruce up your show room and or waiting area
17. Surround yourself with more winners and lose the losers
18. Contact your local newspaper to write a story about your business
19. Use an accounting software system like quick books for small business
20. Review your competitors web sites and make yours better
21. Make your web site 100% Mobile Responsive
22. Enroll in a marketing class at the local community college
23. Check your employees drivers licenses to make sure they are not suspended
24. Shop your current insurance company premiums and policy coverage
25. Update your current business card, a fresh look possibly

blog_strip_2016_ideas_2 26. Take before and after pics of the cars you have detailed and publish them on Facebook and Instagram, then have your customers tag those pics!
27. Get uniforms for you and your staff, you and your staff must look professional and awesome always
28. Interview future possible employees to help grow the business in 2016
29. Become an authorized licensee of Detail King and reap the benefits
30. Put a fresh coat of paint inside your shop bays, clean up your parking lot too
31. Be sure your detail shop has good curb appeal and noticeable signage
32. Pursue boats, motorcycles and RV customers – great profit makers!
33. Join a networking club to share leads with other local businesses
34. Hire a college kid that can help you manage your social media channels and make videos
35. Create videos of the services you offer and publish on your web site and social media
36. Expand your service offers by adding ceramic coatings, vinyl and leather repair, etc.
37. Seek out new profitable services and products to offer your customers
38. Choose a mentor to help you reach your goals in 2016
39. Develop a Service Menu for your business
40. Offer mobile coupons especially if you are a mobile business
41. Create a style-guide for your business marketing and advertising mediums
42. Send your employees to Detail King for hands on training
43. Develop monthly seasonal special that can be printed or emailed to your customers
44. Spend one day a week prospecting for new business, make new contacts
45. Set up a performance review process for your employees
46. Be quick to fire and slow to hire, check references!
47. Get to the gym to help stay fit, cardio is important
48. Loose 10-15 lbs. if you think you are too fat, gain 10-15 lbs. if you think you are too skinny
49. Save 10% of your earnings every month, no matter how tight things get
50. Plan a long weekend vacation every quarter to rejuvenate and regroup

Once considered the lazy shopper’s present, gift certificates now make up more than 15% of holiday budgets. Today’s busy and finicky consumer’s not only enjoys these great gifts, but prefers them over conventional gifts and presents during the holiday season. Great as they are for customers, gift certificates are even better for your auto detailing business.

Once someone has had their car detailed by a reliable detailing business they are now hooked. So giving someone an auto detailing gift certificate not only generates cash flow, but you gain a new customer with repeat business and referrals. A real No Brainer!

dk_sample_xmas_gift_certificicate

Offering Gift Certificate Benefits Include:

Extra purchases by customers who might otherwise hesitate to buy for another person.
New customers, as gift recipients arrive to redeem their certificates – and keep coming back for additional auto detailing services.
Immediate cash without providing an immediate good or service, effectively serving as an interest-free loan until redemption.

Blank gift certificates are available everywhere, including office-supply stores. But what does a generic certificate say about your business – or the person giving it? Your auto detailing service certificate must be an attractive gift people are proud to hand to their friends or loved ones. So it’s almost impossible to overstate the importance of expert personalization, quality materials and a design that fits your company image.

Detail King has developed a simple yet effective template for you to customize as you see fit. You can customize the Detail King Gift Certificate Template not only for holidays like Christmas but for other special occasions like Mother’s Day, Father’s Day, Valentine’s Day, Grand Parent’s day. Take a look at our Customizable Template by Clicking Here.