Archived Blog Posts for Car Detail Marketing

Whether you are just starting a auto detailing business or looking to grow your current one, this Detailing Business Marketing Essentials CD has everything a professional auto detailer needs to start promoting their business. This CD includes Business Card, Hand Out Card, Door Hanger/Mirror Hanger, and Sandwich Sign Templates.

Watch DKtv below to find out more on Detail King’s Auto Detailing Marketing CD.

Can’t Watch The Video? Click Here!

Does your auto detailing business need a Tune Up for 2016? All small businesses do! Check out these 50 Tune Up Tips. Determine which ones are most important for your business and plan out how to execute them. By no means are these all of them but if you own an auto detailing business these may very well pertain to you. Good Luck in 2016! Have a Great Year!

blog_strip_2016_ideas_1 1. Update and revise your business plan for 2016 – You have one right?
2. Make an Expense and Sales budget – increase sales – maintain or cut costs
3. Create a methods and procedures guide for all components of your business
4. Have a follow-up procedure for customers that includes a phone call and a performance survey sent via email.
5. Develop a subscriber based email database and send monthly or bi weekly emails
6. Update your web site content and images
7. Audit your website for good SEO and keyword content, check your back-end tags
8. Publish or update your google places listing
9. Create a Google Adwords account and target potential customers and new niches
10. Reward your customers for referrals and repeat business
11. Negotiate with your venders for better pricing
12. Trademark your business name and logo before someone else does
13. Join your local chamber of commerce
14. List 10 new accounts you want to pursue this year
15. Create a Linkedin account and use it to target new potential commercial customers
16. Spruce up your show room and or waiting area
17. Surround yourself with more winners and lose the losers
18. Contact your local newspaper to write a story about your business
19. Use an accounting software system like quick books for small business
20. Review your competitors web sites and make yours better
21. Make your web site 100% Mobile Responsive
22. Enroll in a marketing class at the local community college
23. Check your employees drivers licenses to make sure they are not suspended
24. Shop your current insurance company premiums and policy coverage
25. Update your current business card, a fresh look possibly

blog_strip_2016_ideas_2 26. Take before and after pics of the cars you have detailed and publish them on Facebook and Instagram, then have your customers tag those pics!
27. Get uniforms for you and your staff, you and your staff must look professional and awesome always
28. Interview future possible employees to help grow the business in 2016
29. Become an authorized licensee of Detail King and reap the benefits
30. Put a fresh coat of paint inside your shop bays, clean up your parking lot too
31. Be sure your detail shop has good curb appeal and noticeable signage
32. Pursue boats, motorcycles and RV customers – great profit makers!
33. Join a networking club to share leads with other local businesses
34. Hire a college kid that can help you manage your social media channels and make videos
35. Create videos of the services you offer and publish on your web site and social media
36. Expand your service offers by adding ceramic coatings, vinyl and leather repair, etc.
37. Seek out new profitable services and products to offer your customers
38. Choose a mentor to help you reach your goals in 2016
39. Develop a Service Menu for your business
40. Offer mobile coupons especially if you are a mobile business
41. Create a style-guide for your business marketing and advertising mediums
42. Send your employees to Detail King for hands on training
43. Develop monthly seasonal special that can be printed or emailed to your customers
44. Spend one day a week prospecting for new business, make new contacts
45. Set up a performance review process for your employees
46. Be quick to fire and slow to hire, check references!
47. Get to the gym to help stay fit, cardio is important
48. Loose 10-15 lbs. if you think you are too fat, gain 10-15 lbs. if you think you are too skinny
49. Save 10% of your earnings every month, no matter how tight things get
50. Plan a long weekend vacation every quarter to rejuvenate and regroup

Once considered the lazy shopper’s present, gift certificates now make up more than 15% of holiday budgets. Today’s busy and finicky consumer’s not only enjoys these great gifts, but prefers them over conventional gifts and presents during the holiday season. Great as they are for customers, gift certificates are even better for your auto detailing business.

Once someone has had their car detailed by a reliable detailing business they are now hooked. So giving someone an auto detailing gift certificate not only generates cash flow, but you gain a new customer with repeat business and referrals. A real No Brainer!

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Offering Gift Certificate Benefits Include:

Extra purchases by customers who might otherwise hesitate to buy for another person.
New customers, as gift recipients arrive to redeem their certificates – and keep coming back for additional auto detailing services.
Immediate cash without providing an immediate good or service, effectively serving as an interest-free loan until redemption.

Blank gift certificates are available everywhere, including office-supply stores. But what does a generic certificate say about your business – or the person giving it? Your auto detailing service certificate must be an attractive gift people are proud to hand to their friends or loved ones. So it’s almost impossible to overstate the importance of expert personalization, quality materials and a design that fits your company image.

Detail King has developed a simple yet effective template for you to customize as you see fit. You can customize the Detail King Gift Certificate Template not only for holidays like Christmas but for other special occasions like Mother’s Day, Father’s Day, Valentine’s Day, Grand Parent’s day. Take a look at our Customizable Template by Clicking Here.

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Winter is here and the likes of it will be staying around for at least 6 more weeks according to Punxsutawney Phil. If you operate your auto detailing business in parts of the country that are experiencing snow and other nasty weather conditions you should be making the best of your time by preparing for the upcoming Spring and Summer seasons. Shown below is what your To-Do list should look like:

• Develop an email for my past customers offering my auto detailing “Spring” Clean-Up services. Schedule this email to be sent out to all of my segmented lists the last week of February.

• Prepare a flyer to be included with my chamber of commerce’s monthly email or snail mailer that will be sent out to all chamber members. Offer them an exclusive winter clean-up package for all of their employees. Be sure to list my other car detailing services too.

• Schedule face to face appointments with business principles and office building managers where there are multiple vehicles parked all day. I will use my LinkedIn account and Chambers membership roster to determine who the decision makers are at these businesses.

• Visit all the automotive service oriented businesses in my area to be sure they have my flyers and business cards on their counters for the up-coming seasons. I will go and see express lube centers, tire shops, tune up shops, stereo shops, muffler shops and service repair garages and ask them if they are interested in co promoting.

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• Make a deal with some of the better local tunnel car washes that do not offer auto detailing services. Talk to them about setting up a canopy on Fridays to offer express services. Work them out a commission for every car I detail while I am there.

• Talk to the pro shop manager at the local golf clubs about working out a referral program with him so all the golfers are made aware of my services. Offer to detail the golfer’s cars while they are at the country club golfing.

• Call my past customers that I have not heard from in a long time and see how they are doing and what I need to do to earn their business back. Offer them a free car wash to entice them.

• Meet with my web master and review every page on my web site to be sure they are optimized for my core key words for each page. Update my web site with fresh content and new images. Have my web site optimized for mobile devices.

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• Call the local college’s student placement dept. and ask to speak to a student that knows how to make short videos and hire them to create new short videos of me performing detailing services. I need to post these videos on YouTube, Facebook and my web site.

• Set up an Instagram business account and start posting my before and after detail jobs.

• Look at ads daily on Craigslist for pre-owned vehicles that are for sale and email the sellers with information about my Sell Your Car detail package and how it could help sell their vehicle quicker at top dollar.

• Be sure I am subscribing to Detail King’s blog posts at cardetailingblog.com and getting their e newsletters so I can stay on top of my game all season long and save money with their special offers. I must also meet with my advisors to discuss everything listed in this document and up-date my business plan accordingly.

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Being organized and preparing for the busy season that is quickly approaching is very critical. You will be setting yourself up for success if you do this now. If you do not take the steps to set yourself up for success you will be challenged to succeed. Chances are your competitors are reading this blog too, don’t let them get the edge. You are now in the driver’s seat and know what it will take to boost your revenues in 2015. Get out there and make it happen!

We get calls all the time asking us to review service menus for new and existing auto detailing and mobile detailing businesses. What we are hearing and seeing is that most of the service menus we are reviewing are too complicated with too many choices. There is nothing wrong with having choices and options for your customers but you may want to “keep it simple stupid.” You will have a better chance of converting more prospects into customers by offering fewer choices on your service menu.

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You may want to consider offering just three detailing packages with three different price points. Have an entry level package consisting of a wash and wax, cleaning of carpets and seats, windows and mirrors with a price of $99 for medium size cars. Your mid-level detail package would include a light buff and then wax, carpet and upholstery cleaning, wet dusting and dressing of interior vinyl, and cleaning the windows and mirrors. We suggest $149 for medium size vehicles, you can adjust your price based on the size of vehicle. For your top of the line package consider offering paint correction with a poly sealant and a complete interior cleaning and detailing. For mid-size vehicles $189 would be a fair price and the customer would receive your best service.

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It is a good idea to offer an ala carte menu of some profitable add on reconditioning services. Headlight restoration, paint chip repair, glass repair, cigarette burn repair and even carpet dying are easy to do and yield nice profits. All of these services can be printed on the front side of your flyer or service menu. The back side may consist of hand washes and express services which we will discuss next time.