As is the case with a restaurant’s bill of fare, your auto detailing service menu should show your customers — at a glance — just what exactly it is that your car detailing business has to offer.
Imagine how long it would take to get your meal at a restaurant if your server had to tell you everything that was available back in the kitchen. In addition to describing the meal options, your waiter would have to give you prices and brief explanations of the food offerings. A menu speeds up the process and resolves most of the initial questions about what’s available and how it will taste.
Same holds true for your auto detailing business. It’s most important that your auto detailing service menu be a tangible document that includes a complete list of your services, along with the price for each service. Visible somewhere on the cover of your service menu should be your company name and logo, along with your phone number.
Inside the service menu is where you should find a list of your services. And along with all of the packages you list, be sure to add a brief description of each service. Here is some more information that we here at Detail King suggest be included in all auto detailers service menus:
Exterior Services. Include all the different packages you offer to spruce the outside of your customer’s vehicle, along with the average price for each package. Also list your Express Detail services, and what you provide for a complete exterior detail. If you provide a one-step package for newer vehicles, mention that here, as well.
Interior Services. This list should include all the different packages you offer for cleaning the inside spaces of a vehicle, including carpet and seat shampooing, leather cleaning and conditioning and fabric protection. Be sure to mention your Express Interior program, and don’t forget prices for each of these services.
Auto Reconditioning. If you offer these services, provide the customer with a description and price list for paint chip repair, headlight repair, plastic trim restoration, glass repair, vinyl and leather repair, cigarette burn repair, carpet dyeing, odor removal and other auto reconditioning tasks you’re trained to perform.
Other services. Many of Detail King’s Authorized Licensees expand the field by launching mini businesses to broaden their offerings — and their income. These services, if you offer them, should also be included in a complete service menu. They include window tinting, bumper repair, security systems, remote starters and more.
A nice personal feature that you could add to the back page of your service menu is an overview of your company, including how you got started. Personal touches like that invite customers to get to know you and to feel more comfortable with you and your auto detailing business. Mention the years you’ve been in business, and if it hasn’t been that long, make sure they know the experience you have — and the training you obtained (hopefully through the Detail King Auto Detailing Training Institute) to become a professional detailer.
And it doesn’t hurt at all to use this area of your service menu to include reference to your website, Facebook and Twitter addresses. Then maybe toss in some basic tips on how your customers can keep their vehicles maintained during the winter months or after a detail. Again, it’s all about building a comfortable relationship with your client base.
