Be sure you are collecting your customer’s email addresses when you are creating the auto detailing work-order or invoice. You will want to follow up with your customer the very next day, not only for thanking them for the opportunity to detail their vehicle but also to provide them the opportunity to give you some critical feedback. We at Detail King prefer to make a follow-up phone call the day after the customer’s detailing appointment. You may not always be able to get a hold of your customer via a phone call, and they may not be as candid over the phone as they would be by completing a short email feedback survey.
The email feedback survey should first thank them for their business and then ask them to complete a short survey about the services your auto detailing business performed the previous day. The survey should also ask for feedback of the overall experience they had doing business with you. If you are confident that your auto detailing business exceeded your customer’s expectations then you may want to ask for referrals and reward them for each new customer that they send to you.
Shown below is a template that you may want to consider using once you have had a chance to personalize it and even make some changes that better suits your detailing business. You can also customize this by editing it and changing some of the words and sentences if you need to email it to a commercial account with a fleet of vehicles that you are trying to procure after the initial appointment. The next auto detailing business tip will discuss how to get an online testimonial from your customer and will include a template for your consideration.
Dear (customer’s first name),
I would like to thank you for choosing (your business name) to provide our professional auto detailing services for your (make and model). We really appreciate the opportunity! So we can better serve you next time could you please complete the short survey below?
Please rate the following, just type your rating next to each statement: (3- Strongly Agree 2– Somewhat Agree ~ 1 – Do Not Agree)
• The amount of time it took to complete the auto detailing service was reasonable- ( )
• The auto detailing service provided met my expectations – ( )
• The “attention to detail” met my expectations – ( )
• The individual that provided the auto detailing service was courteous and knowledgeable – ( )
• I plan to use (your business name) again in the future for my vehicle’s auto detailing needs – ( )
• I will refer my friends and relatives to use (your business name) in the future – ( )
Comments or suggestions:
Thank you very much for taking the time to complete this survey!
If you know of anyone else that you think may also appreciate having (your business name) provide our professional auto detailing services I would appreciate you tell them about us.
For each customer that you refer to (your business name) and chooses any of our full service auto detailing services, we will provide you with a complimentary hand car wash! Be sure you advise the person that you are referring to us to mention your name so we can reward you for the referral.
Best regards,
(your name)
(your business name)
(your phone number)
(your web site)
(your Facebook fan page)
