Archived Blog Posts for January, 2015

When you fill up your gas tank, have you noticed that it leaves your wallet a little less empty these days? Gasoline prices have been falling for the last few months, and they should continue their decline through most of 2015.The national average is expected to drop over 20% in 2015 to about $2.58 per gallon, according to the Federal Energy Information Administration. If that projection holds up, then it would mean an average savings of about .80 per gallon through 2015.

That is a lot more than just extra change in your customer’s pockets! According to a Bankrate analysis of government petroleum stats, each American driver stands to save about $452 on gasoline this year. These lower prices could pump more than $100 billion into the American economy over the course of this year. Wouldn’t your business want some of that excess $$$? The lower gas prices will also decrease variable costs for mobile detailing business, which is a welcome benefit.

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What does this all mean for your auto detailing business? How could lower gas prices impact your bottom line? Well the “average Joe or Jane” that always wanted to have his or her car detailed but couldn’t afford that extra couple hundred dollars may now be able to swing it. Gear your marketing to reach out to the prospects that you may not have been able to acquire in the past. Your advertisements should focus on the money they are saving with lower gas prices and why it would benefit them to spend it with you to “protect their investment.”

The average “buy cycle” for automobiles is now 9 years, meaning people are holding onto their new car for 9 years before replacing it with a another one. You can bet they want them to look good and be worth something when they trade it in or sell it. Once they get their car professionally detailed they get “hooked.” Be sure you offer “after care” detailing services to keep their vehicles looking great year round. In business today you must think out of the box not only to thrive, but to survive!

We get calls all the time asking us to review service menus for new and existing auto detailing and mobile detailing businesses. What we are hearing and seeing is that most of the service menus we are reviewing are too complicated with too many choices. There is nothing wrong with having choices and options for your customers but you may want to “keep it simple stupid.” You will have a better chance of converting more prospects into customers by offering fewer choices on your service menu.

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You may want to consider offering just three detailing packages with three different price points. Have an entry level package consisting of a wash and wax, cleaning of carpets and seats, windows and mirrors with a price of $99 for medium size cars. Your mid-level detail package would include a light buff and then wax, carpet and upholstery cleaning, wet dusting and dressing of interior vinyl, and cleaning the windows and mirrors. We suggest $149 for medium size vehicles, you can adjust your price based on the size of vehicle. For your top of the line package consider offering paint correction with a poly sealant and a complete interior cleaning and detailing. For mid-size vehicles $189 would be a fair price and the customer would receive your best service.

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It is a good idea to offer an ala carte menu of some profitable add on reconditioning services. Headlight restoration, paint chip repair, glass repair, cigarette burn repair and even carpet dying are easy to do and yield nice profits. All of these services can be printed on the front side of your flyer or service menu. The back side may consist of hand washes and express services which we will discuss next time.