Archived Blog Posts for April, 2013

What to Brand:

Brand your business as the top detailing resource in your area. Blogging is a great way to showcase your business. If you are not blogging you are in the minority.

Reasons to Blog:

1) Show your expertise

-Use your blog to elevate your audience’s trust in you and your business.

-The more you write and the regularity with which you write show commitment to your business.

-The result is Credibility with your target Market.

2) Connect with your target audience

-As you continue to blog and offer insider information or detailing tips you will build a stronger following.

-Asking questions of your audience at the end of each blog to start interesting conversations.

-Thoughtfully respond to those comments to build relationships with your audience.

3) Introduce other websites

-Use your blog to connect people to your business website and your other social media platforms.

-Have plenty of links on your blog page to your other social media outlets. This encourages others to share your blog posts and comments, which means more traffic to your website and further distribution of your ideas.

4) Give and you shall receive…

-Think of each blog post as a free little nugget of information that will improve the business or life of each member of your audience.

-Offer additional free tips to improve your connection with your customers and audience.

5) Showcase your connectedness

-Ask for comments from your clients. Show tips from other professionals in the industry.

-Ask other professionals (Detail King) to post articles on your blog.

Make more sales: Everyone needs more sales, not everyone can see the need for more sales. It is easy to get distracted by other issues, such as creating new products or managing day to day tasks. Get out there and sell.

1) Change what you do:

If what you are doing is not working, why not? Are you selling the wrong product or service?  Are you charging too much or too little? Is your marketing effective? Sit down and analyze what’s not working and figure out ways to improve.

2) Target different customers:

If your product is right, but you earn too little from your current customer base, perhaps it’s time to look around. Is there a more profitable market segment you could reach? Are there other customers who will / could pay more?

3) Sell more to each customer:

Once you have customers, can you provide them with related products or services? Example instead of selling them an upscale car wash, offer a complete detail or offer added value services such as carpet dying and headlight repair.

4) Get Help!!

It’s hard to grow alone. If you’re are spending your time on routine tasks when you could be out there making sales or providing your service, you are losing money. Maximize your earning potential by using your own time in the most productive way.

5) Use Technology:

Technology can give you more time and create deeper connections with your customers.

– Do you use a contact management system to track customers?

– An email program to stay in touch?

– A customer’s order on your website?

– Find technical solutions to speed administrative tasks, finances and production, so you have time to make more money.

6) Stick with it!

You may not get rich overnight, but if you work smart and hard, the money will follow.