Archived Blog Posts for April, 2012

There’s a segment of this industry that’s often overlooked by auto detailing entrepreneurs, even though it has the potential for respectable profits with less work and a reasonable overhead. We’re talking about express detailing or, as we like to call it here at Detail King, express after care.

Express detailing is a service offered by many established car wash businesses because — if they do it right — they can add $30 to $60 to the regular car wash ticket. This expedited service has the customer on his or her way in less than 15 to 20 minutes after the automatic car wash, feeling really good about the inexpensive — and fast — service.

That’s great for the fixed site car wash, but the hurdle facing the average mobile auto detailer is that he or she doesn’t have the Continue reading…

For decades, the rotary buffer has either been the automotive detailer’s best friend or his or her worst nightmare. Using a rotary buffer is a scary proposition if you lack the experience or training to operate this sensitive auto detailing tool. That’s why a lot of detailers continue to polish by hand. It’s either that or switch over to an orbital polisher.

An orbital polisher is much safer and easier to use on a vehicle’s painted surface than the rotary buffer. In fact, the most difficult part of the process is actually selecting the best orbital polisher for your needs. Among the popular and reliable polishers that have been around for a while are the Porter Cable 7424 (or new model 7424XP), the Cyclo Polisher (or Model 5 Pro) and the Flex DA.

These machines are made for the auto detailer as well as the active car enthusiast who wants to safely perform a slight paint correction on a vehicle. Orbital polishers are very safe to use on Continue reading…

As the owner of a professional auto detailing business, you should always be on your toes when it comes to finding creative solutions to identifying, bringing in, and retaining new customers. And with the ever-growing popularity of “daily deals” from the likes of Groupon, LivingSocial and BuyWithMe, many auto detailing business owners are wondering if it’s in their best interest to sign up and offer a deal of their own.Before you start singing, “We’re in the Money,” take a step back and consider what a daily deal might impose upon yourself, your business, your staff and your faithful customers.

For instance, does your auto detailing business have the staff available to answer all of the phone calls you’re going to receive once your offer hits the In Box of 50,000 consumers living within a 50 mile radius of your business locations? Let’s say your decision to go the daily deals route turns out to be a big hit and you sell 600-plus jobs. Are you prepared to handle at least 100 phone calls the very first day?

And if you’re currently running your mobile detailing business through your cell phone – which a lot of Detail King trained car detailers do – are you prepared to do nothing but answer calls all day long, every day for weeks, from a cell phone with spotty coverage at best when you’re in the field working?

The bottom line here… Have a communications plan ready ahead of time so you can field those new customer calls, all the while keeping in mind that your regular customers are trying to contact you also.

Now, on that note, when booking these newly found customers, don’t forget that you still need to  Continue reading…

Hands down, one of the most fantastic tools the Good Lord ever created for the automotive detailer is the chamois! If you’re detailing cars without one of these magic rags, then we really need to know what it is you’re using. Actually, don’t bother showing us. All we need for you to know is that chamois is king!

Because chamois has no abrasive properties, it can be used as a very effective — and very absorbent — drying material for any vehicle. And if you’re a big fan of doing your detailing by hand, then we’ve got a pair of tools that make drying a vehicle a walk in the park. And the results are stunning!

One of the first tools we recommend that you use in conjunction with a chamois is awater blade..This awesome item can be used to remove most of the water on your client’s vehicle. It can wipe away excess water from all of the larger areas with ease. And with a blade, the water disappears over the side of the vehicle, eliminating the time-consuming task of squeezing it out like you would have to do with a towel or chamois.

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Windows can be an auto detailer’s worst nightmare, what with all the streaks and hard-to-reach areas to contend with. Let’s face it. You can’t fake your way into a clean window. It’s either clean or it’s not, and giving it a wipe and a promise just doesn’t cut it.

That’s because windows are, well, as clear as glass. Any streak or mediocre effort on your part shows up on the not-so-finished product. Adding injury to insult, some streaks don’t appear until after the cleaning solution has dried, leaving you – the “professional” auto detailer – looking silly. Talk about product betrayal!

Of course the solution to all this is to be sure to use quality window-cleaning products. Some professional detailers prefer using  Continue reading…