Archived Blog Posts for November, 2011

If you have a brick-and-mortar auto detailing shop there are emerging avenues you should be leveraging in addition to your email marketing campaign. Foursquare is one of these emerging avenues. The basic idea is that your customers and prospects “check in” at places (businesses, office buildings, parks, etc)  it could be anything, and their friends can see where they are. In addition to friends on their Foursquare network, they can dual-post their location to Facebook too. Foursquare gives local businesses the opportunity to market to people who are in their vicinity. Being that you own a local auto detailing shop, you will encourage your customers and prospects to “check in” and they earn points for discounts off of the auto detailing services that you offer.

They key to success here is having a clear goal and matching both the value of the offer and the amount of check-ins required. Your offer should be to attract not only repeat customers but to create a spectacular offer for new customers to walk through your door and check in. Now the social acquisition cycle begins with these new customers and their friends. Great brands are built on great experiences. Auto detailing expertise, and great customer service really matters. Your best customers will earn badges and someone will even be the “mayor” of your auto detailing business. Businesses like Starbucks have done a great job with this and so can you.

Every auto detail business today should have an opt-in email campaign to obtain email addresses for current customers and potential new ones (prospects). Most individuals in charge of their email marketing campaign have mastered email list-growth basics such as promoting email sign-up on your auto detailing businesses website, in all of your online and offline marketing collateral; asking for sign-ups in your shop, at a trade show, charity car wash event, and getting the customer’s email addresses at the time of payment. With just about all email opt-in programs like Constant Contact and AWeber, you can develop and manage various email “lists” and send more specific emails to each list. This is called “segmentation” and you should at least have a prospect list and a current customer list of all your auto detail customers.

There are many other ways and creative tactics to build your email list. There are actually also many ways to identify offline opportunities to drive people online. Very successful auto detail and mobile auto detail businesses that have mastered this technique promotes email sign up with a call to action on all levels of their service offerings. This commitment for obtaining email addresses to grow their list has become their mantra and is part of their branding and it should also be part of yours, too. Keeping your detailing businesses message in front of your customer will keep them informed and loyal to your brand. Especially if you operate a mobile auto detail or mobile car wash business. Once you leave your customer all you can do is “hope” they remember who you are or that they don’t lose your business card. If they forget who you are you lose later if someone else comes along promoting what they have to offer. Sending periodical professionally designed and branded emails will keep your customers engaged with your business and when they receive an offer from you may decide to purchase your new auto detailing and reconditioning services even before their annual or semi- annual auto detail is due!

There are many new and innovative ways to build your email list. Using QR codes to direct customers and prospects to a special landing page to view more information and sign up for your company’s newsletters, special offers and secret deals is becoming more popular every day. Obtaining QR codes for your business is usually at no cost to you and can create a new stream of customers for your auto detail business.  Generating high quality leads for your business must be the goal and result of great email list growth. Be sure you track the opt-in source and constantly analyze sources that bring you the best leads. Continuous tracking will enable you to optimize your list growth efforts and learn which sources to avoid. If you are not gathering email addresses from your customers and prospects and segmenting them into specific lists you are losing out on new business and repeat business. Contact Detail King to learn more.

StumbleUpon helps you discover and share great websites. As you click Stumble!, it delivers high-quality pages matched to your personal preferences. These pages have been explicitly recommended by your friends or one of over 15 million other web surfers with interests similar to you. Rating these sites you like automatically shares them with like-minded people – and helps you discover great sites your friends recommend. Using search engines to locate relevant content typically means hunting through pages of results. Rather than searching for quality web sites, StumbleUpon members are taken directly to web sites matching their personal interests and preferences. You can use StumbleUpon to locate interesting and educational information about car detailing and auto reconditioning.

StumbleUpon filters through the vast amount of information on the web to direct Stumblers to high quality web sites which are relevant to their personal interests. An obscure but interesting site can be immediately shared with other like-minded users. Old or low-quality sites can be removed if their ratings become too low. StumbleUpon offers nearly 500 topics which users may choose to indicate their interests and preferences so each Stumble produces only the most relevant content. StumbleUpon delivers increasingly relevant content as the Toolbar learns what the user has liked in the past and continues to present quality web sites in the future.

Set-up an account with StumbleUpon and add the toolbar to your web browser. Once you complete your profile you will have other “Stumblers” visiting your profile based on your profile information. You can also join groups that are relevant to your car detailing business. Once Stumblers “stumble upon” your information you will want them to “take action” by having them sign up for your newsletter, You Tube channel or even your text alert service for instance. This will bring targeted traffic to car detailing business your web site. There are hundreds of ways you can get new traffic to your web site that will lead to booking more appointments and closing more sales. This is just one way that you may of never have thought of. Contact Detail King to learn more. 

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Detail King has just published our Google+ Business Page! Be one of the first to follow us and learn more about why Detail King is considered the leader in the car detailing industry for Auto Detailing Business Opportunities, Professional Car Detailing Supplies,  Mobile Auto Detailing Equipment,  and of course our benchmark: Auto detailing TrainingSeminars! Detail King’s Google+ Business Page will also keep you in the loop with our latest news, special offers and of course our educational postings. Join our Circle of friends today!